The Winning Strategy Can Be Yours
A strategic mindset is fundamental for long-term success in any type of organization. Through this track, you will sharpen your strategic thinking, as well as hone crucial knowledge to digitally transform your company and connect with consumers in a new way.
You will emerge from this track a stronger leader, better prepared to manage emerging technology and marketing trends.
Programs included in the Strategic Thinking Track
The IESE Digital Track is made up of four carefully chosen programs that can be taken over a period of 36 months in our Barcelona and Madrid campuses.
Artificial Intelligence for Executives
In an environment shaped by rapid technology and process change, remaining competitive requires informed, innovative and future-focused leaders. So how do you streamline today while preparing your business for transition to Industry 4.0 tomorrow?
- Duration: 3,5 days
Developing Leadership Competencies
Discover how to improve your leadership skills –identifying your strong and weak points– and empower the individuals and teams in your organization to reach their full potential.
- Duration: Online + 4 days
Digital Transformation: How to Innovate and Lead Your Business
Build new business, maximize profit and attract new customers no matter what new disruptive technologies come along.
- Duration: Online + 3 days
Getting Things Done
Unlock the mysteries behind strategy implementation and discover the essential factors crucial in bringing about the successful execution of business objectives.
- 1 Improve your ability to craft and implement strategy.
- 2 Formulate your digital strategy and develop an action plan to drive a digital agenda in your organization.
- 3 Discover the pillars of effective social marketing strategies.
Is This Track Right for You?
The Strategic Thinking Track is designed for senior executives with extensive management experience. It is especially suited to executives responsible for driving strategic change initiatives within their organizations and those seeking to reinforce their leadership competencies, all in the context of an increasingly digital environment.
Other tracks available
Refine your leadership style through self-knowledge and learn how to empower individuals and teams to reach their full potential.
Designed to help develop an entrepreneurial culture and innovation in your company and capture created value.
Develop the digital mindset you need to take your business to the next level. Emerge equipped with a comprehensive toolkit to spearhead digital transformation and drive innovation in your company.
Need a custom plan?Create you own personalised track to suit your individual business needs.
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