Focus on the
Strategic Thinker in you

The Winning Strategy Can Be Yours

A strategic mindset is fundamental for long-term success in any type of organization. Through this track, you will sharpen your strategic thinking, as well as hone crucial knowledge to digitally transform your company and connect with consumers in a new way.

You will emerge from this track a stronger leader, better prepared to manage emerging technology and marketing trends.

More information





    IN CHARGE: IESE Business School, InfoDat, Av. Pearson 21, 08034 Barcelona, ​​email InfoDat@iese.edu.PURPOSE: Manage the activities developed by IESE and send information related to IESE's activity or the entities belonging to its teaching field, including by electronic means. VALIDATION: Service agreement with the interested party and/or consent of the interested party. TRANSFERS: Not considered. PROTECTION: Revocation of consent and/or request for withdrawal from communications from IESE within the time periods required by law to meet any responsibilities. RIGHTS: You may withdraw your consent, as well as exercise your rights of access, rectification, deletion, portability, limitation or opposition, at the indicated addresses, at any time. In the event of any disagreement, you may file a complaint with the relevant Data Protection Authority.

    Programs included in the Strategic Thinking Track

    The IESE Digital Track is made up of four carefully chosen programs that can be taken over a period of 36 months in our Barcelona and Madrid campuses.

    • Ai
      Artificial Intelligence for Executives
    • Lc
      Developing Leadership Competencies
    • Dt
      Digital Transformation: How to Innovate and Lead Your Business
    • Gd
      Getting Things Done

    Track Benefits

    • 1 Improve your ability to craft and implement strategy.
    • 2 Formulate your digital strategy and develop an action plan to drive a digital agenda in your organization.
    • 3 Discover the pillars of effective social marketing strategies.

    Is This Track Right for You?

    The Strategic Thinking Track is designed for senior executives with extensive management experience. It is especially suited to executives responsible for driving strategic change initiatives within their organizations and those seeking to reinforce their leadership competencies, all in the context of an increasingly digital environment.

    Rankings

    Other tracks available

    • LT
      Leadership Track

      Refine your leadership style through self-knowledge and learn how to empower individuals and teams to reach their full potential.

    • ET
      Entrepreneurship Track

      Designed to help develop an entrepreneurial culture and innovation in your company and capture created value.

    • DT
      Digital Track

      Develop the digital mindset you need to take your business to the next level. Emerge equipped with a comprehensive toolkit to spearhead digital transformation and drive innovation in your company.

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