Focus on the
Digital in you

Get Ready for the Digital Reality

When markets change, digital strategies must evolve. This track is designed to give you the digital mindset you need to take your business to the next level.

You will complete the track equipped with a comprehensive toolkit to spearhead digital transformation and drive innovation in your company.

More information





    IN CHARGE: IESE Business School, InfoDat, Av. Pearson 21, 08034 Barcelona, ​​email InfoDat@iese.edu.PURPOSE: Manage the activities developed by IESE and send information related to IESE's activity or the entities belonging to its teaching field, including by electronic means. VALIDATION: Service agreement with the interested party and/or consent of the interested party. TRANSFERS: Not considered. PROTECTION: Revocation of consent and/or request for withdrawal from communications from IESE within the time periods required by law to meet any responsibilities. RIGHTS: You may withdraw your consent, as well as exercise your rights of access, rectification, deletion, portability, limitation or opposition, at the indicated addresses, at any time. In the event of any disagreement, you may file a complaint with the relevant Data Protection Authority.

    Programs included in the Digital Track

    The IESE Digital Track is made up of four hand-selected programs that can be taken over a period of 36 months in our Barcelona and Madrid campuses.

    • Dt
      Digital Transformation: How to Innovate and Lead Your Business
    • Wn
      Winning Negotiation Strategies
    • Ai
      Artificial Intelligence for Executives
    • Dm
      Digital Marketing: Strategy, Processes and ROI

    Track Benefits

    • 1 Strengthen innovation capabilities that translate into new business opportunities.
    • 2 Identify the core capabilities critical to your firm’s longterm success in a digital landscape.
    • 3 Formalize and articulate your digital strategy, and develop an action plan to drive a digital agenda in your organization.

    Is This Track Right for You?

    The Digital Track is aimed at senior and mid level executives who are looking to strengthen their abilities to build and implement strategy in an increasingly digitally driven environment.

    It is ideal for senior directors and VPs who need to broaden their understanding of the digital landscape.

    Rankings

    Other tracks available

    • LT
      Leadership Track

      Refine your leadership style through self-knowledge and learn how to empower individuals and teams to reach their full potential.

    • ET
      Entrepreneurship Track

      Designed to help develop an entrepreneurial culture and innovation in your company and capture created value.

    • ST
      Strategic Thinking Track

      Sharpen your strategic thinking and hone crucial knowledge to digitally transform your company and connect with consumers in a new way.

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