• Download brochure | IESE Business School
  • Apply now | IESE Business School
  • Program finder | IESE Business School

The World Is Digital. Are You?

Advances in the digital space – be they social, mobile, or otherwise – are breaking down barriers to market entry, turning established business models on their heads, and offering new ways to engage with customers and employees. To identify and effectively respond to tomorrow’s digital opportunities and threats, it is crucial to develop a truly digital mindset; only with this paradigm can business gains be realized.


Benefits | Digital Mindset: Innovate and Lead Your Business for the Future | IESE Business School
  • Cultivate a holistic understanding of the digital landscape and gain a clearer grasp on the building blocks of digitalization.
  • Challenge the key assumptions behind your business model and analyze potential strategic shifts triggered by digitalization.
  • Identify the core capabilities critical to your firm’s longterm success in a digital landscape, and assess structural and contextual approaches to developing them.
  • Formalize and articulate your digital strategy, and develop an action plan to drive a digital agenda in your organization.

The “Digital Mindset: How to Innovate and Lead Your Business for the Future” program will tackle the following topics:

Day 1

  • Ecosystems and Platforms
  • Building ecosystems and new business models
  • Exploring platform strategies to capture value
  • The Long-Tail Strategy

Day 2

  • Marketing and New Customer
  • Big Data: Cognitive Learning systems

Day 3

  • Becoming a Digital Leader

Is This Program Right for You?
The “Digital Mindset: How to Innovate and Lead Your Business for the Future” program is aimed at senior and mid-level executives at both media and non-media companies who want to strengthen their abilities to plan and execute strategy in an increasingly digitally driven environment. It is ideal for senior managers, directors and VPs who are preparing to take on positions of greater responsibility within their organizations and who need to broaden their understanding of the digital landscape.

The “Digital Mindset: How to Innovate and Lead Your Business for the Future” program incorporates a number of highly dynamic and interactive teaching methods, including group discussions, class lectures and the case study method. Widely used in executive education, the case study method is an intense, challenging approach that requires participants to make business decisions and take action by analyzing, arguing and defending their recommendations against a multitude of equally plausible solutions.

In order to benefit fully from the course, reading the academic material that will be provided two weeks prior to the start date is essential.

The faculty of “Digital Mindset: How to Innovate and Lead Your Business for the Future” is made up of professionals who are involved not only in teaching but in research and the business world:

Javier Zamora | IESE Business School Javier Zamora (academic director)
Professor of the Practice of Management of Information Systems

PhD in Electrical Engineering, Columbia University
MSc in Telecommunications Engineering, Universitat Politècnica de Catalunya
Prof. Zamora is the Academic Director of the ICT & Digital Media Industry Meeting at IESE, as well as the Mobile Thinking Days, a joint program with the Mobile World Capital Barcelona. His current areas of interest are focused on big data and the Internet of Things and its impact on digital transformation.
Javier Zamora is co-founder of Inqbarna, a company specialized in the development of Apps for smartphones and tablets. For eight years he was the General Manager of eNeo Labs, a company devoted to products and services for the Digital Home. His previous professional experience includes four years as Director of Product Development at Xbind in New York, a pioneering company in video transmission over data networks, and five years researching and implementing one of the first video-on-demand systems in the US at the Center for Telecommunications Research and the Image and Advanced Television Laboratory of Columbia University.
He is author of five publications in international journals and fifteen technical contributions to standard bodies. He is the author of two international patents on Digital Home architecture and services.
Sandra Sieber | IESE Business School Sandra Sieber
Professor of Information Systems
PhD in Management, IESE, University of Navarra
Degree in Economics and Business Administration, Universitat Pompeu Fabra
Sandra Sieber’s main areas of interest include ICT-enhanced innovation and the changes in the workplace brought about by the adoption of new technologies, with a particular interest in industries that have been transformed by technological advances, such as telecommunications, banking, and media and entertainment.
Her research also underscores the need for improved user knowledge about IS, especially when it plays a strategic role in the organization. Prof. Sieber has published scholarly and general articles in national and international journals, magazines and newspapers, and has contributed to several books.
Josep Valor | IESE Business School Josep Valor
Professor of Information Systems
Doctor of Philosophy (Operations Research), Massachusetts Institute of Technology
Doctor of Sciences in Medical Engineering, Harvard/MIT Division of Health Sciences and Technology
Doctor of Industrial Engineering, Universitat Politècnica de Catalunya
Prof. Valor led the Spanish Prime Minister’s Task Force to devise a national strategy to promote information technology and help bring about the information society. He has authored books on the information telecommunications hyper-industry and information systems management, and his research has appeared in prestigious academic journals. He currently serves on the editorial board of Information and Management.
Admission Process
The program has a four-step admission process:

  1. Participants must complete and submit the online application.
  2. The Executive Education Department will contact the participant by email to acknowledge receipt of the application. It will also provide information about the program dates, schedule, sending of prior study materials and the bank details needed to pay tuition.
  3. The participant pays tuition (payment must be made before the start of the course and before prior study materials are sent). This is an essential prerequisite for participating in the program.
  4. Two weeks before the start of the program, participants will receive an email with a username giving them access to IESE’s Virtual Campus, where initial study materials will be available.


The program fee is tax-exempt and it includes academic materials and lunches. It does not include travel or accommodation expenses.

The program requires preparatory coursework, which will be made available three weeks before the start date. Payment is required in order to access this material. Check the cancellation policy below.

Spaces are limited and filled in strict order of registration.

Find out more on our corporate agreements and fees for multiple registrations.

We have negotiated special fees for our participants in these hotels near to IESE’s Barcelona campus: AC Victoria Suites (Marriot) 4*, Sansi Pedralbes 4*, Abba Garden 4*, Meliá Sarriá Barcelona 5* or Upper Diagonal 4*.

Cancellation Policy
Cancellations received within 20 days prior to the start of the program are subject to a cancellation fee equivalent to 25% of the program fee. IESE reserves the right to cancel this edition of the program or to change the dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or that participants are unable to attend for personal or professional reasons.


Autumn 2020
(*Dates TBC)


IESE Business School
Focused Programs
Anna Vera
+34 93 253 43 95
How to arrive




  • IESE offers you the opportunity of designing a personalized development plan. With the support of an academic adviser, you will ll select at least four focused programs that address your unique interests and learning objectives. Once completed, you will receive the IESE Executive Education Certificate and become elegible to join IESE’s Alumni Association.

    Contact an adviser – Learn more about our Focused Programs portfolio and the ones that best reflect your development needs.

     Request the Executive Education Certificate – If you have already completed four or more programs and meet the requirements, you can apply for your certificate here.

  • IESE’s Executive Education Certificate offers a series of key benefits:

     Professional guidance with an IESE adviser.

    5% discount on any future focused program.

     Possibility of becoming a member of the Alumni Association, which delivers a broad array of exclusive benefits, ranging from professional support services to access to more than 300 Alumni learning sessions per year. Delivered around the world, sessions are a chance to learn and build your network.

  • To receive the IESE Executive Education Certificate you must meet the following requirements:

    Complete at least four focused programs (in English or Spanish).

    Programs must be completed within three years.

    Programs should amount to a minimum of 13 days of learning. You can view the focused programs calendar here for a list of available programs.


#1 in Executive Education since 2015 by Financial Times | IESE Business School

#1 in Custom Programs since 2015 by Financial Times | IESE Business School
#3 in Open Programs 2018 by Financial Times | IESE Business School

Need more information?

IESE Barcelona
– enfocadosbcn@iese.edu – (+34) 93 253 42 00

IESE Madrid – enfocadosmad@iese.edu – (+34) 91 211 31 60

IESE Munich – execed.muc@iese.edu – (+49) (89) 242 097 951