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How to Innovate and Lead Your Business

Advances in the digital space – be they social, mobile, or otherwise – are breaking down barriers to market entry, turning established business models on their heads, and offering new ways to engage with customers and employees. To identify and effectively respond to tomorrow’s digital opportunities and threats, it is crucial to develop a truly digital mindset; only with this paradigm can business gains be realized.

Benefits

Benefits | Digital Mindset: Innovate and Lead Your Business for the Future | IESE Business School
  • Cultivate a holistic understanding of the digital landscape and gain a clearer grasp on the building blocks of digitalization.
  • Challenge the key assumptions behind your business model and analyze potential strategic shifts triggered by digitalization.
  • Identify the core capabilities critical to your firm’s longterm success in a digital landscape, and assess structural and contextual approaches to developing them.
  • Formalize and articulate your digital strategy, and develop an action plan to drive a digital agenda in your organization.

Content
The “Digital Transformation: How to Innovate and Lead Your Business” program will tackle the following topics:

Day 1

  • Building blocks of digitalization: understanding digital density
  • The business value of data from analytics to design
  • Focus on customer value: meeting old needs in new ways

Day 2

  • The impact of digitalization on business models: scope and timing
  • Product-solution platform: finding your sweet spot
  • The long tail: rethinking operating models

Day 3

  • Transforming industrial organizations: new structures and ways of working
  • Partnering in the context of digitalization: (re)learning apis
  • The personal challenge: transforming into a digital leader

Is This Program Right for You?
The “Digital Transformation: How to Innovate and Lead Your Business” program is aimed at decision-makers responsible for corporate strategy, including chief innovation officers, business unit managers, product development directors and functional managers, as well as members of their respective teams.
Entrepreneurs seeking to launch and develop new digital ventures will also find the program highly beneficial.

Faculty
The faculty of “Digital Transformation: How to Innovate and Lead Your Business” is made up of professionals who are involved not only in teaching but in research and the business world:

Javier Zamora | IESE Business School Javier Zamora
Academic Director

Professor and Head of the Practice of Management of Information Systems
PhD in Electrical Engineering, Columbia University
MSc in Telecommunications Engineering, Universitat Politècnica de Catalunya
Sandra Sieber | IESE Business School Sandra Sieber
Professor of Information Systems
PhD in Management, IESE, University of Navarra
Degree in Economics and Business Administration, Universitat Pompeu Fabra
Josep Valor | IESE Business School Josep Valor
Professor of Information Systems
Indra Chair of Digital Strategy
Doctor of Philosophy (Operations Research), Massachusetts Institute of Technology
Doctor of Sciences in Medical Engineering, Harvard/MIT Division of Health Sciences and Technology
Doctor of Industrial Engineering, Universitat Politècnica de Catalunya

Live Online Edition Methodology
The program combines a wide range of highly dynamic and interactive teaching methodologies, including group discussions, class lectures, exercises, the case study method and a computer simulation to hone your skills as an agent of change.

This combination of different teaching methods has been designed to foster an optimal learning environment.

The online edition takes place throughout 3 weeks:

  • Kick-off session:
    • February 9, 2021 (Tues.)
  • Week 1:
    • February 16 (Tues.) | Session 1
    • February 18 (Thurs.) | Session 2
  • Week 2:
    • February 23 (Tues.) | Session 3
    • February 25 (Thurs.) | Session 4
  • Week 3:
    • March 2 (Tues.) | Session 5
    • March 4 (Thurs.) | Session 6
    • March 5 (Fri.) | Session 7

Live Online Edition Admission Process & Fees
The live online edition of the program has a three-step admission process:

  1. Participants must complete and submit the online application.
  2. The Executive Education Department will contact the participant by email to acknowledge receipt of the application. It will also provide information about the program dates, schedule and the bank details needed to pay tuition.
  3. The participant pays tuition (payment must be made before the start of the course). This is an essential prerequisite for participating in the program.


FEES

The program fee is tax-exempt.
Payment is required prior to the start date and academic materials are included in this fee.
Do you know about our corporate agreements and fees for multiple registrations? Feel free to ask us.

Spaces are limited and filled in strict order of registration.

Arranging Payment
We accept payments by credit card or wire. For more payment information, please reference your invoice.

Cancellation Policy
Cancellations received within 7 days prior to the start of the program are subject to a cancellation fee equivalent to 25% of the program fee. IESE reserves the right to cancel this edition of the program or to change the dates up to 7 days prior to its start.

Blended Edition Methodology
The program combines a wide range of highly dynamic and interactive teaching methodologies, including group discussions, class lectures, exercises, the case study method and a computer simulation to hone your skills as an agent of change.

This combination of different teaching methods has been designed to foster an optimal learning environment.

The blended edition takes place throughout 3 intensive days in the school’s campus at Barcelona.

In order to benefit fully from the course, reading the academic material that will be provided two weeks prior to the start date is essential.

Blended Edition Admission Process & Fees
The blended edition of the program has a four-step admission process:

  1. Participants must complete and submit the online application.
  2. The Executive Education Department will contact the participant by email to acknowledge receipt of the application. It will also provide information about the program dates, sending of prior study materials and the bank details needed to pay tuition.
  3. The participant pays tuition (payment must be made before the start of the course and before prior study materials are sent). This is an essential prerequisite for participating in the program.
  4. Two weeks before the start of the program, participants will receive an email with a username giving them access to IESE’s Virtual Campus, where initial study materials will be available.


FEES

The program fee is tax-exempt and it includes academic materials and lunches. It does not include travel or accommodation expenses.

The program requires preparatory coursework, which will be made available two weeks before the start date. Payment is required in order to access this material.

Do you know about our corporate agreements and fees for multiple registrations? Feel free to ask us.

We have negotiated special fees for our participants in these hotels near to Barcelona campus: AC Victoria Suites (Marriot) 4*Sansi Pedralbes 4*Abba Garden 4*Meliá Sarriá Barcelona 5*Upper Diagonal 4*.

Spaces are limited and filled in strict order of registration.

Arranging Payment
We accept payments by credit card or wire. For more payment information, please reference your invoice.

Cancellation Policy
Cancellations received within 20 days prior to the start of the program are subject to a cancellation fee equivalent to 25% of the program fee. IESE reserves the right to cancel this edition of the program or to change the dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or that participants are unable to attend for personal or professional reasons.

UPCOMING EDITIONS

Live online edition
Start date: February 9, 2021 | 3 weeks

Blended edition
Mod. 1: Online | May 7-24, 2021
Mod. 2: Barcelona | May 25-27, 2021

CONTACT US

Focused Programs Madrid
Ma. Jesús Biechy
(+34) 91 211 3050
Email
Focused Programs Barcelona
Lieng-Say Chea
(+34) 93 253 6504
Email
Hotels
How to arrive

RELATED PROGRAMS

 

EXECUTIVE EDUCATION CERTIFICATE

  • IESE offers you the opportunity of designing a personalized development plan. With the support of an academic adviser, you will ll select at least four focused programs that address your unique interests and learning objectives. Once completed, you will receive the IESE Executive Education Certificate and become elegible to join IESE’s Alumni Association.

    Contact an adviser – Learn more about our Focused Programs portfolio and the ones that best reflect your development needs.

     Request the Executive Education Certificate – If you have already completed four or more programs and meet the requirements, you can apply for your certificate here.

  • IESE’s Executive Education Certificate offers a series of key benefits:

     Professional guidance with an IESE adviser.

    5% discount on any future focused program.

     Possibility of becoming a member of the Alumni Association, which delivers a broad array of exclusive benefits, ranging from professional support services to access to more than 300 Alumni learning sessions per year. Delivered around the world, sessions are a chance to learn and build your network.

  • To receive the IESE Executive Education Certificate you must meet the following requirements:

    Complete at least four focused programs (in English or Spanish).

    Programs must be completed within three years.

    Programs should amount to a minimum of 13 days of learning. You can view the focused programs calendar here for a list of available programs.


RANKINGS

#1 in Executive Education since 2015 by Financial Times | IESE Business School

#1 in Custom Programs since 2015 by Financial Times | IESE Business School
#3 in Open Programs 2018 by Financial Times | IESE Business School

Need more information?


IESE Barcelona
| enfocadosbcn@iese.edu | (+34) 93 253 4395

IESE Madrid | enfocadosmad@iese.edu | (+34) 91 211 3132 / 3160

IESE Munich | execed.muc@iese.edu | (+49) (89) 242 097 951