Digital
Transformation
Live Online
Start date: Feb. 8, 2022 | 4 weeks
Blended: Online & Madrid
June 7-30, 2022
  • Download brochure | IESE Business School

How to Innovate and Lead Your Business

Advances in the digital space – be they social, mobile, or otherwise – are breaking down barriers to market entry, turning established business models on their heads, and offering new ways to engage with customers and employees. To identify and effectively respond to tomorrow’s digital opportunities and threats, it is crucial to develop a truly digital mindset; only with this paradigm can business gains be realized.

Benefits

Benefits | Digital Mindset: Innovate and Lead Your Business for the Future | IESE Business School
  • Cultivate a holistic understanding of the digital landscape and gain a clearer grasp on the building blocks of digitalization.
  • Challenge the key assumptions behind your business model and analyze potential strategic shifts triggered by digitalization.
  • Identify the core capabilities critical to your firm’s longterm success in a digital landscape, and assess structural and contextual approaches to developing them.
  • Formalize and articulate your digital strategy, and develop an action plan to drive a digital agenda in your organization.

Content
The “Digital Transformation: How to Innovate and Lead Your Business” program will tackle the following topics:

Module 1 – WHY

  • Building blocks of digitalization: understanding digital density
  • The business value of data from analytics to design
  • Focus on customer value: meeting old needs in new ways

Module 2 – WHAT

  • The impact of digitalization on business models: scope and timing
  • Product-solution platform: finding your sweet spot
  • The long tail: rethinking operating models

Module 3 – HOW

  • Transforming industrial organizations: new structures and ways of working
  • Partnering in the context of digitalization: (re)learning apis
  • The personal challenge: transforming into a digital leader

Is This Program Right for You?
The “Digital Transformation: How to Innovate and Lead Your Business” program is aimed at decision-makers responsible for corporate strategy, including chief innovation officers, business unit managers, product development directors and functional managers, as well as members of their respective teams.
Entrepreneurs seeking to launch and develop new digital ventures will also find the program highly beneficial.

Faculty
The faculty of “Digital Transformation: How to Innovate and Lead Your Business” is made up of professionals who are involved not only in teaching but in research and the business world:

Javier Zamora | IESE Business SchoolJavier Zamora (academic director)
Professor and Head of the Practice of Management of Information Systems

PhD in Electrical Engineering, Columbia University
Master’s in Telecommunications Engineering, Universitat Politècnica de Catalunya
Sandra Sieber | IESE Business School Sandra Sieber
Professor o
f Information Systems
PhD in Management, IESE, University of Navarra
Degree in Economics and Business Administration, Universitat Pompeu Fabra
Llewellyn Thomas
Professor of the Practice of Management of Information Systems

PhD in Innovation & Entrepreneurship, Imperial College Business School
MBA, Cass Business School
Josep Valor | IESE Business SchoolJosep Valor
Professor of Information Systems

Holder of IESE’s Indra Chair of Digital Strategy
PhD in Operations Research, Massachusetts Institute of Technology
PhD in Medical Engineering, Harvard/MIT Division of Health Sciences and Technology
PhD in Industrial Engineering, Universitat Politècnica de Catalunya

Live Online Edition Methodology
The program leverages a range of highly dynamic teaching methodologies, including group discussions, class lectures, exercises and the case method, all aimed at honing your skills as an agent of change.

These teaching methods have been strategically combined to foster an optimal learning environment.

The live online edition is 4 weeks in duration:

  • Kick-off session:
    • February 8, 2022
  • Week 1:
    •  February 8 (Tues.) | Session 1
    •  February 10 (Thurs.) | Session 2
  • Week 2:
    •  February 15 (Tues.) | Session 3
    •  February 17 (Thurs.) | Session 4
  • Week 3:
    •  February 22 (Tues.) | Session 5
    •  February 24 (Thurs.) | Session 6
  • Week 4:
    •  March 1 (Tues.) | Session 7
    •  March 3 (Thurs.) | Session 8

Live Online Edition Admission Process & Fees
The live online edition has a three-step admission process:

  1. Participants complete and submit the online application.
  2. The Executive Education Department emails the participant to acknowledge receipt and provides further details on the program dates, schedule and bank details to submit payment.
  3. The participant pays the program fee. This is an essential requisite to access the pre-readings and participate in the program.

FEES

  • General fee: € 4,000
  • Alumni fee: € 3,600
  • IESE Alumni Assn. members: € 3,400
  • Executive education Certificate fee: An additional 5% discount on the general or IESE Alumni Association member fee.

The program fee is tax-exempt and includes academic materials. Payment is required before the program begins.

Discounts are available for corporate agreements and multiple registrations from the same company. Space is limited and filled in strict order of receipt so early registration is encouraged.

Payment Details
We accept payments by credit card or wire transfer.

Cancellation Policy
Cancellations received within 7 days before the program launch are subject to a fee equivalent to 25% of tuition. IESE reserves the right to cancel this program edition or modify dates up to 7 days prior to its start.

Blended Edition Methodology
IESE’s blended programs accelerate growth and boost business performance through a strategic and seamless interplay of highly engaging online and onsite content.
Program delivery generally extends over virtual and on-campus modules — magnifying the learning impact — while our virtual campus serves as a hub for all of your learning needs.

The blended edition of the “Digital Transformation” program in particular comprises an online module and a 3-day on-campus module.

  • Module 1: Online | June 7-24, 2022
  • Module 2: Madrid | June 28-30, 2022

In order to benefit fully from the course, reading the academic material that will be provided two weeks prior to the start date is essential.

Blended Edition Admission Process & Fees
The blended edition of the program has a four-step admission process:

  1. Participants complete and submit the online application.
  2. The Executive Education Department will contact the participant by email to acknowledge receipt of the application. It will also provide information about the program dates, sending of prior study materials and the bank details needed to pay tuition.
  3. The participant pays tuition (payment must be made before the start of the course and before prior study materials are sent). This is an essential prerequisite for participating in the program.
  4. Two weeks before the start of the program, participants will receive an email with a username giving them access to IESE’s Virtual Campus, where initial study materials will be available.

FEES

  • General fee: € 5,250
  • Alumni fee: € 4,725
  • IESE Alumni Assn. members: € 4,463
  • Executive education Certificate fee: An additional 5% discount on the general or IESE Alumni Association member fee.

The program fee is tax-exempt. Payment is required before the program begins and includes all academic materials and most meals. Please note that travel and accommodation expenses are not included.

Discounts are available for corporate agreements and multiple registrations from the same company. Space is limited and filled in strict order of reception so early registration is encouraged.

Participants in the on-campus Madrid edition can benefit from special rates at the following hotels: EXE Moncloa 4*EUROSTAR Zarzuela Park 4*AC Aravaca 4*Melia Princesa 5*Trip España 4*, NH Madrid Chamberí 3*.

Payment Details
We accept payments by credit card or wire transfer.

Cancellation Policy
Cancellations received within 20 days before the program launch are subject to a fee equivalent to 25% of tuition. IESE reserves the right to cancel this edition or modify dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or if they are unable to attend for personal or professional reasons.

UPCOMING EDITIONS

Live online edition
Start date:February 8, 2022

Blended edition
Module 1: Online | June 7-24, 2022
Module 2: Madrid | June 28-30, 2022

CONTACT US

Focused Programs Live Online
Lieng-Say Chea | Program Manager
(+34) 93 253 6504
Email
Focused Programs Madrid
M. Jesús Biechy | Director

(+34) 91 211 3050
Email
Hotels
How to arrive

RELATED PROGRAMS

 

DISCOUNTS, SCHOLARSHIPS & OTHERS

  •  Companies with corporate agreements with IESE: discount of up to 20%.

    Discount on multiple applications, for individuals and teams: up to 25% for groups of four or more people.

    The more focused programs you take, the more benefits you will receive: you can get discounts from 5 % up to 15 %.

    Contact here the Focused Program team to find out conditions and more details.

  •  Special price for alumni: 10% discount.

     Special price for Members of the IESE Alumni Association: 15% discount. Recommend 2 participants and each one will also get 15% off.

    Loyalty card: IESE alumni or members who take more than 1 program annually will accumulate discounts of up to 30%.

    Contact here the Focused Program team to find out conditions and more details.

  • Entrepreneurs.

    Executive women.

    ONGs.

    Contact here to find out more about the scholarships’ criteria and admission process.

  • There are two different ways of obtaining the Executive Education Certificate:

    Complete 4 Focused Programs: 3 face-to-face and 1 online, in English or Spanish, within three years. The 4 programs must total a minimum of 13 days of learning.

    Complete 5 online Focused Programs, in English or Spanish, within two years.

    In addition to earning the IESE Executive Education Certificate, you will enjoy a series of exclusive benefits: Professional guidance with an IESE adviser, 5% discount on any future Focused Programs, and the possibility of becoming a member of the Alumni Association.


RANKINGS

#1 in Executive Education since 2015 by Financial Times | IESE Business School

#1 in Custom Programs since 2015 by Financial Times | IESE Business School
#3 in Open Programs 2018 by Financial Times | IESE Business School

Need more information?


IESE Barcelona
| enfocadosbcn@iese.edu | (+34) 93 253 4395

IESE Madrid | enfocadosmad@iese.edu | (+34) 91 211 3132 / 3160

IESE Munich | execed.muc@iese.edu | (+49) (89) 242 097 951