Digital Transformation Program

IESE’s Digital Transformation Program will tackle the following topics:

Module 1 – WHY

• Building blocks of digitalization: understanding digital density and the digital mindset
• The business value of data from analytics to design
• Focus on customer value: meeting old needs in new ways

Module 2 – WHAT

• The impact of digitalization transformation on business models: scope and timing
• Product-solution platform: finding your sweet spot
• The long tail: rethinking operating models

Module 3 – HOW

• Transforming industrial organizations: new structures and ways of working
• Partnering in the context of digitalization: (re)learning apis
• The personal challenge: transforming into a digital leader

The Digital Transformation Program is aimed at decision-makers responsible for corporate strategy wanting to strenghen their digital mindset, including chief innovation officers, business unit managers, product development directors and functional managers, as well as members of their respective teams.
Entrepreneurs seeking to launch and develop new digital ventures will also find the program highly beneficial.

The faculty of IESE’s Digital Transformation Program is composed of professionals who are involved not only in teaching but also in research and in the business world.

IESE’s blended programs accelerate growth and boost business performance through a strategic and seamless interplay of highly engaging online and onsite content.
Program delivery generally extends over virtual and on-campus modules — magnifying the learning impact — while our virtual campus serves as a hub for all of your learning needs.

The blended edition of the “Digital Transformation” program in particular comprises an online module and a 3-day on-campus module.

• Module 1: Online | February 15-22, 2023
• Module 2: Barcelona | March 1-3 & 16 (post program session), 2023

In order to benefit fully from the course, reading the academic material that will be provided two weeks prior to the start date is essential.

The blended edition of the program has a three-step admission process:

1. Complete and submit the online application.
2. The Executive Education Department will email you to acknowledge receipt and provide further details on program dates, pre-program academic materials and bank details to submit payment.
3. Proceed with the payment of the program’s fee. This is an essential requisite to access the pre-readings and participate in the program. Two weeks before the start date, participants receive an email with a user name to access the IESE Virtual Campus and pre-readings.

FEES

• General fee: € 5,300
• Alumni fee: € 4,770
• IESE Alumni Assn. members: € 4,505
• Executive education Certificate fee: An additional 5% discount on the general or IESE Alumni Association member fee.

The program fee is tax-exempt. Payment is required before the program begins and includes all academic materials and most meals. Please note that travel and accommodation expenses are not included.

Discounts are available for corporate agreements and multiple registrations from the same company. Space is limited and filled in strict order of reception so early registration is encouraged.

Participants in the on-campus Barcelona edition can benefit from special rates at the following hotels: AC Hotel by Marriott Victoria Suites 4*, Sansi Pedralbes 4*, abba Garden Hotel 4*, Meliá Barcelona Sarriá 5*, Upper Diagonal 4*.

Payment Details
We accept payments by credit card or wire transfer.

Cancellation Policy
Cancellations received within 20 days before the program launch are subject to a fee equivalent to 25% of tuition. IESE reserves the right to cancel this edition or modify dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or if they are unable to attend for personal or professional reasons.