The “Digital Mindset: How to Innovate and Lead Your Business for the Future” program will tackle the following topics:

Day 1

• Building blocks of digitalization: understanding digital density
• The business value of data from analytics to design
• Focus on customer value: meeting old needs in new ways

Day 2

• The impact of digitalization on business models: scope and timing
• Product-solution platform: finding your sweet spot
• The long tail: rethinking operating models

Day 3

• Transforming industrial organizations: new structures and ways of working
• Partnering in the context of digitalization: (re)learning apis
• The personal challenge: transforming into a digital leader

The “Digital Mindset: How to Innovate and Lead Your Business for the Future” program is aimed at senior and mid-level executives at both media and non-media companies who want to strengthen their abilities to plan and execute strategy in an increasingly digitally driven environment. It is ideal for senior managers, directors and VPs who are preparing to take on positions of greater responsibility within their organizations and who need to broaden their understanding of the digital landscape.

The faculty of “Digital Mindset: How to Innovate and Lead Your Business for the Future” is made up of professionals who are involved not only in teaching but in research and the business world:

The program combines a wide range of highly dynamic and interactive teaching methodologies, including group discussions, class lectures, exercises, the case study method and a computer simulation to hone your skills as an agent of change.

This combination of different teaching methods has been designed to foster an optimal learning environment.

The online edition takes place throughout 5 weeks:

• Kick-off session:
  • October 14 (Thurs.)

• Week 1:
  • October 20 (Tues.) | Session 1
  • October 22 (Thurs.) | Session 2
• Week 2:
  • October 27 (Tues.) | Session 3
  • October 29 (Thurs.) | Session 4
• Week 3:
  • November 3 (Tues.) | Session 5
  • November 5 (Thurs.) | Session 6
• Week 4:
  • November 10 (Tues.) | Session 7
  • November 12 (Thurs.) | Session 8

The online edition of the program has a three-step admission process:

1. Participants must complete and submit the online application
2. The Executive Education Department will contact the participant by email to acknowledge receipt of the application. It will also provide information about the program dates, schedule and the bank details needed to pay tuition.
3. The participant pays tuition (payment must be made before the start of the course). This is an essential prerequisite for participating in the program.

FEES

• General fee: € 2,500
• IESE members fee: € 2,250
• Executive education Certificate fee: additional 5% discount on the general or membership fee.

The program fee is tax-exempt.
Payment is required prior to the start date and academic materials are included in this fee.
Do you know about our corporate agreements and fees for multiple registrations? Feel free to ask us.

Spaces are limited and filled in strict order of registration.

Arranging Payment
We accept payments by credit card or wire. For more payment information, please reference your invoice.

Cancellation Policy
Cancellations received within 7 days prior to the start of the program are subject to a cancellation fee equivalent to 25% of the program fee. IESE reserves the right to cancel this edition of the program or to change the dates up to 7 days prior to its start.

The program combines a wide range of highly dynamic and interactive teaching methodologies, including group discussions, class lectures, exercises, the case study method and a computer simulation to hone your skills as an agent of change.

This combination of different teaching methods has been designed to foster an optimal learning environment.

The on-campus edition takes place throughout 4 intensive days in the school’s campus at Barcelona.

In order to benefit fully from the course, reading the academic material that will be provided two weeks prior to the start date is essential.

The on-campus edition of the program has a four-step admission process:

1. Participants must complete and submit the Blended: Barcelona.
2. The Executive Education Department will contact the participant by email to acknowledge receipt of the application. It will also provide information about the program dates, sending of prior study materials and the bank details needed to pay tuition.
3. The participant pays tuition (payment must be made before the start of the course and before prior study materials are sent). This is an essential prerequisite for participating in the program.
4. Two weeks before the start of the program, participants will receive an email with a username giving them access to IESE’s Virtual Campus, where initial study materials will be available.

FEES

• General fee: € 4,775
• IESE members fee: € 4,298
• Executive education Certificate fee: additional 5% discount on the general or membership fee.

The program fee is tax-exempt and it includes academic materials and lunches. It does not include travel or accommodation expenses.

The program requires preparatory coursework, which will be made available two weeks before the start date. Payment is required in order to access this material.

Do you know about our corporate agreements and fees for multiple registrations? Feel free to ask us.

We have negotiated special fees for our participants in these hotels near to Barcelona campus: AC Victoria Suites (Marriot) 4*, Sansi Pedralbes 4*, Abba Garden 4*, Meliá Sarriá Barcelona 5*, Upper Diagonal 4*.

Spaces are limited and filled in strict order of registration.

Arranging Payment
We accept payments by credit card or wire. For more payment information, please reference your invoice.

Cancellation Policy
Cancellations received within 20 days prior to the start of the program are subject to a cancellation fee equivalent to 25% of the program fee. IESE reserves the right to cancel this edition of the program or to change the dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or that participants are unable to attend for personal or professional reasons.