Day 1

• Ecosystems and Platforms
• Building ecosystems and new business models
• Exploring platform strategies to capture value
• The Long-Tail Strategy

Day 2

• Marketing and New Customer
• Big Data: Cognitive Learning systems

Day 3

• Becoming a Digital Leader

The “Digital Mindset: How to Innovate and Lead Your Business for the Future” program is aimed at senior and mid-level executives at both media and non-media companies who want to strengthen their abilities to plan and execute strategy in an increasingly digitally driven environment. It is ideal for senior managers, directors and VPs who are preparing to take on positions of greater responsibility within their organizations and who need to broaden their understanding of the digital landscape.

The”Digital Mindset: How to Innovate and Lead Your Business for the Future” program incorporates a number of highly dynamic and interactive teaching methods, including group discussions, class lectures and the case study method. Widely used in executive education, the case study method is an intense, challenging approach that requires participants to make business decisions and take action by analyzing, arguing and defending their recommendations against a multitude of equally plausible solutions.

In order to benefit fully from the course, reading the academic material that will be provided two weeks prior to the start date is essential.

1. Participants must complete and submit the online application (New York or Barcelona).
2. The Executive Education Department will contact the participant by email to acknowledge receipt of the application. It will also provide information about the program dates, sending of prior study materials and the bank details needed to pay tuition.
3. The participant pays tuition (payment must be made before the start of the course and before prior study materials are sent). This is an essential prerequisite for participating in the program.
4. Two weeks before the start of the program, participants will receive an email with a username giving them access to IESE’s Virtual Campus, where initial study materials will be available.

• General fee: $ 5,080
• IESE members fee: $ 4,572
• Executive Education Certificate fee: additional 5% discount on the general or membership fee.

BARCELONA EDITION

• General fee: € 4,050
• IESE members fee: € 3,645
• Executive Education Certificate fee: additional 5% discount on the general or membership fee.

The program fee is tax-exempt and includes academic materials and lunches. It does not include travel or accommodation expenses.

The program requires preparatory coursework, which will be made available three weeks before the start date. Payment is required in order to access this material. Check the cancellation policy below.

Spaces are limited and filled in strict order of registration.

Do you know about our corporate agreements and fees for multiple registrations? Feel free to ask us.

Arranging Payment
We accept payments by credit card, check or wire. Checks should be made payable to IESE USA Inc. For more payment information, please reference your invoice.

Payment Deadline
After the initial deposit, the balance of the tuition is due no later than 2 months prior to the start of the program.

Cancellation Policy
Cancellations received within 20 days prior to the start of the program are subject to a cancellation fee equivalent to 25% of the program fee. IESE reserves the right to cancel this edition of the program or to change the dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or that participants are unable to attend for personal or professional reasons.

Fee Reimbursement
We urge you to explore, and take advantage of, fee reimbursement that some companies offer to their employees. Please contact us if you need assistance coordinating with your company.