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Digital Transformation Program

Digital mindset training: How to Innovate and Lead Your Business

Advances in the digital space – be they social, mobile, or otherwise – are breaking down barriers to market entry, turning established business models on their heads, and offering new ways to engage with customers and employees. To identify and effectively respond to tomorrow’s digital opportunities and threats, it is crucial to develop a truly digital mindset; only with this paradigm can business gains be realized. Discover how with our Digital Transformation Program.

Benefits of studying IESE’s Digital Transformation Program

#2 in Executive Education 2022 by Financial Times | IESE Business School
  • Cultivate a holistic understanding of the digital landscape and gain a clearer grasp on the building blocks of digitalization and how to build a digital mindset.
  • Challenge the key assumptions behind your business model and analyze potential strategic shifts triggered by digitalization.
  • Identify the core capabilities critical to your firm’s longterm success in a digital landscape, and assess structural and contextual approaches to developing your digital transformation.
  • Formalize and articulate your digital strategy, and develop an action plan to drive a digital agenda in your organization.

IESE’s Digital Transformation Program will tackle the following topics:

Module 1 – WHY

  • Building blocks of digitalization: understanding digital density and the digital mindset
  • The business value of data from analytics to design
  • Focus on customer value: meeting old needs in new ways

Module 2 – WHAT

  • The impact of digitalization transformation on business models: scope and timing
  • Product-solution platform: finding your sweet spot
  • The long tail: rethinking operating models

Module 3 – HOW

  • Transforming industrial organizations: new structures and ways of working
  • Partnering in the context of digitalization: (re)learning apis
  • The personal challenge: transforming into a digital leader

Is This Program Right for You?
The Digital Transformation Program is aimed at decision-makers responsible for corporate strategy wanting to strenghen their digital mindset, including chief innovation officers, business unit managers, product development directors and functional managers, as well as members of their respective teams.
Entrepreneurs seeking to launch and develop new digital ventures will also find the program highly beneficial.

The faculty of IESE’s Digital Transformation Program is composed of professionals who are involved not only in teaching but also in research and in the business world.

Javier Zamora | IESE Business SchoolJavier Zamora (Academic Director)
Professor of the Practice of Management and Head of Informations Systems

PhD in Electrical Engineering, Columbia University
Master’s in Telecommunications Engineering, Universitat Politècnica de Catalunya
Evgeny Káganer | IESE Business School Evgeny Káganer
Professor of Operations, Information and Technology
Ph.D. in Business Administration (Information Systems), Louisiana State University
Master of Business Administration, Syracuse University
Medical Doctor, Ural State Medical Academy, Yekaterinburg
Llewellyn Thomas
Associate Professor of the Practice of Management

PhD in Innovation & Entrepreneurship, Imperial College Business School
MBA, Cass Business School
Josep Valor | IESE Business SchoolJosep Valor
Professor of Operations, Information and Technology

Holder of IESE’s Indra Chair of Digital Strategy
PhD in Operations Research, Massachusetts Institute of Technology
PhD in Medical Engineering, Harvard/MIT Division of Health Sciences and Technology
PhD in Industrial Engineering, Universitat Politècnica de Catalunya

Blended Edition Methodology
IESE’s blended programs accelerate growth and boost business performance through a strategic and seamless interplay of highly engaging online and onsite content.
Program delivery generally extends over virtual and on-campus modules — magnifying the learning impact — while our virtual campus serves as a hub for all of your learning needs.

The blended edition of the “Digital Transformation” program in particular comprises an online module and a 3-day on-campus module.

  • Module 1: Online | February 15-22, 2023
  • Module 2: Barcelona | March 1-3 & 16 (post program session), 2023

In order to benefit fully from the course, reading the academic material that will be provided two weeks prior to the start date is essential.

Blended Edition Admission Process & Fees
The blended edition of the program has a three-step admission process:

  1. Complete and submit the online application.
  2. The Executive Education Department will email you to acknowledge receipt and provide further details on program dates, pre-program academic materials and bank details to submit payment.
  3. Proceed with the payment of the program’s fee. This is an essential requisite to access the pre-readings and participate in the program. Two weeks before the start date, participants receive an email with a user name to access the IESE Virtual Campus and pre-readings.


  • General fee: € 5,300
  • Alumni fee: € 4,770
  • IESE Alumni Assn. members: € 4,505
  • Executive education Certificate fee: An additional 5% discount on the general or IESE Alumni Association member fee.

The program fee is tax-exempt. Payment is required before the program begins and includes all academic materials and most meals. Please note that travel and accommodation expenses are not included.

Discounts are available for corporate agreements and multiple registrations from the same company. Space is limited and filled in strict order of reception so early registration is encouraged.

Participants in the on-campus Barcelona edition can benefit from special rates at the following hotels: AC Hotel by Marriott Victoria Suites 4*, Sansi Pedralbes 4*, abba Garden Hotel 4*, Meliá Barcelona Sarriá 5*, Upper Diagonal 4*.

Payment Details
We accept payments by credit card or wire transfer.

Cancellation Policy
Cancellations received within 20 days before the program launch are subject to a fee equivalent to 25% of tuition. IESE reserves the right to cancel this edition or modify dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or if they are unable to attend for personal or professional reasons.


Blended edition
Module 1: Online | February 15-22, 2023
Module 2: Barcelona | March 1-3 & 16 (post program session), 2023


Focused Programs
Anna Vera | Director
(+34) 93 253 4395
How to arrive




  •  Companies with corporate agreements with IESE: discount of up to 20%.

    Discount on multiple applications, for individuals and teams: up to 25% for groups of four or more people.

    The more focused programs you take, the more benefits you will receive: you can get discounts from 5% up to 15%.

    Contact here the Focused Program team to find out conditions and more details.

  •  Special price for alumni: 10% discount.

     Special price for Members of the IESE Alumni Association: 15% discount. Recommend 2 participants and each one will also get 15% off.

    Loyalty card: IESE alumni or members who take more than 1 program annually will accumulate discounts of up to 30%.

    Contact here the Focused Program team to find out conditions and more details.

  • Entrepreneurs.

    Executive women.


    Contact here to find out more about the scholarships’ criteria and admission process.

  • If interested in obtaining Executive Education Certificate:

    Complete, at least, 4 Focused Programs, in English or Spanish, within three years. The 4 programs must total a minimum of 12 days of learning.

    In addition to earning the IESE Executive Education Certificate, you will enjoy a series of other exclusive benefits:

    Professional guidance with an IESE adviser.

    5% discount on any future Focused Program.

    Possibility of becoming a Member of the IESE Alumni Association, which delivers a broad array of exclusive benefits. Discover here how to make the most of the membership.

Focused Programs Portfolio | IESE Business School


#1 in Executive Education 2015-2020 by Financial Times | IESE Business School

#2 in Executive Education 2022 by Financial Times | IESE Business School
#3 in Open Programs 2022 by Financial Times | IESE Business School