The “Digital Transformation: How to Innovate and Lead Your Business” program will tackle the following topics:

Day 1

• Building blocks of digitalization: understanding digital density
• The business value of data from analytics to design
• Focus on customer value: meeting old needs in new ways

Day 2

• The impact of digitalization on business models: scope and timing
• Product-solution platform: finding your sweet spot
• The long tail: rethinking operating models

Day 3

• Transforming industrial organizations: new structures and ways of working
• Partnering in the context of digitalization: (re)learning apis
• The personal challenge: transforming into a digital leader

The “Digital Transformation: How to Innovate and Lead Your Business” program is aimed at decision-makers responsible for corporate strategy, including chief innovation officers, business unit managers, product development directors and functional managers, as well as members of their respective teams.
Entrepreneurs seeking to launch and develop new digital ventures will also find the program highly beneficial.

The faculty of “Digital Transformation: How to Innovate and Lead Your Business” is made up of professionals who are involved not only in teaching but in research and the business world:

IESE’s blended programs accelerate growth and boost business performance through a strategic and seamless interplay of highly engaging online and onsite content.
Program delivery generally extends over virtual and on-campus modules — magnifying the learning impact — while our virtual campus serves as a hub for all of your learning needs.

The blended edition of the “Digital Transformation” program in particular comprises an online module and a 3-day on-campus module.

• Module 1: Online | May 7-24, 2021
• Module 2: Barcelona | May 25-27, 2021

In order to benefit fully from the course, reading the academic material that will be provided two weeks prior to the start date is essential.

The blended edition of the program has a four-step admission process:

1. Participants complete and submit the online application.
2. The Executive Education Department will contact the participant by email to acknowledge receipt of the application. It will also provide information about the program dates, sending of prior study materials and the bank details needed to pay tuition.
3. The participant pays tuition (payment must be made before the start of the course and before prior study materials are sent). This is an essential prerequisite for participating in the program.
4. Two weeks before the start of the program, participants will receive an email with a username giving them access to IESE’s Virtual Campus, where initial study materials will be available.

FEES

• General fee: € 4,775
• Alumni fee: € 4,298
• IESE Alumni Assn. members: € 4,059
• Executive education Certificate fee: An additional 5% discount on the general or IESE Alumni Association member fee.

The program fee is tax-exempt. Payment is required before the program begins and includes all academic materials and most meals. Please note that travel and accommodation expenses are not included.

Discounts are available for corporate agreements and multiple registrations from the same company. Space is limited and filled in strict order of reception so early registration is encouraged.

Participants in the on-campus Barcelona edition can benefit from special rates at the following hotels: AC Victoria Suites (Marriot) 4*, Sansi Pedralbes 4*, Abba Garden 4*, Meliá Sarriá Barcelona 5*, Upper Diagonal 4*.

Payment Details
We accept payments by credit card, check or wire.

Cancellation Policy
Cancellations received within 20 days before the program launch are subject to a fee equivalent to 25% of tuition. IESE reserves the right to cancel this edition or modify dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or if they are unable to attend for personal or professional reasons.

The program leverages a range of highly dynamic teaching methodologies, including group discussions, class lectures, exercises and the case method, all aimed at honing your skills as an agent of change.

These teaching methods have been strategically combined to foster an optimal learning environment.

The live online edition is 3 weeks in duration:

• Kick-off session:
  • February 2022 (dates TBC)

The live online edition has a three-step admission process:

1. Participants complete and submit the online application.
2. The Executive Education Department emails the participant to acknowledge receipt and provides further details on the program dates, schedule and bank details to submit payment.
3. The participant pays the program fee. This is an essential requisite to access the pre-readings and participate in the program.

FEES

• General fee: € 2,500 (*)
• Alumni fee: € 2,250
• IESE Alumni Assn. members: € 2,125
• Executive education Certificate fee: An additional 5% discount on the general or IESE Alumni Association member fee.
  (* Fees pending update for AY 21-22)

The program fee is tax-exempt and includes academic materials. Payment is required before the program begins.

Discounts are available for corporate agreements and multiple registrations from the same company. Space is limited and filled in strict order of receipt so early registration is encouraged.

Payment Details
We accept payments by credit card or wire.

Cancellation Policy
Cancellations received within 7 days before the program launch are subject to a fee equivalent to 25% of tuition. IESE reserves the right to cancel this program edition or modify dates up to 7 days prior to its start.