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Overcome today’s challenges through Design Thinking

Adopt a fresh approach to problem solving and bolster your ability to tackle current complex, human-centered business challenges by tapping into the power of design thinking.

Discover opportunities for organizational growth and elevate your team’s performance.


  • Novel solutions. Explore new approaches to problem solving that can be applied to a wide range of business challenges and contexts of crisis.
  • Shared methods. Gain principles, practices and techniques that boost managerial competencies to lead in turbulent times.
  • Customer centricity. Learn how cross-functional teams can coalesce around customer needs to build a shared understanding around user-centered focus.
  • Better results at lower risk. Create and implement user-centered solutions with business impact, faster and more effectively.

The “Creative Problem Solving: Implementing Design Thinking” program’s content will be structured in the following way:

The first block of sessions lays the foundations of design thinking and how it differs from traditional problem solving approaches.

In the second block, the spotlight is going deeper on proven tools to stimulate creativity and customer centricity. The final block focuses on dissolving a crisis, and implementing best practices to ensure participants can transfer their learnings to their unique context challenges.

  • The Basics of Design Thinking
    Learn how to establish strategic priorities and implement them through problem identification and prioritization.
  • Need Finding and Opportunity Generation
    Develop a deep customer understanding by detecting latent needs and reframing the original challenge.
  • Ideation
    Discover the various phases of ideation and how to effectively lead a creativity workshop.
  • Solution Validation
    Concept development and learning through experimentation and prototyping.
  • Design-Thinking Applications to Business
    Apply key learnings to dissolving a crisis, implementing a design-driven transformation strategy, service redesign, and strategic problem resolution.
Is This Program Right for You?
The “Creative Problem Solving: Implementing Design Thinking” program is especially beneficial for managers responsible for business development, talent management, customer service and innovation initiatives.

Methodology and Format
The “Creative Problem Solving: Implementing Design Thinking” program The program combines a range of dynamic learning methodologies, including lectures, practical exercises, best practices, conferences and a design-thinking simulation.

If there is sufficient quorum, those with prior experience with this type of simulation have the option of taking part in a case-study discussion that addresses the challenges of implementing design thinking in a traditional business context.

In order to benefit fully from the course, reading the academic material that will be provided two weeks prior to the start date is essential.

The faculty of the “Creative Problem Solving: Implementing Design Thinking” program is made up of professionals who are involved not only in teaching but in research and the business world:

Joaquim Vilà | IESE Business SchoolJoaquim Vilà (academic director)
Professor of Strategic Management
PhD in Strategic Management, Wharton School, University of Pennsylvania
Master’s in Organization and Strategy, Wharton School, University of Pennsylvania
Industrial Engineer, Universitat Politècnica de Barcelona
Business Administration, Universitat Autònoma de Barcelona
Certified Design Thinking, IDEO and Experience Point
IAP-Harvard Business School on Design Thinking
Joaquim Vilà serves as an instructor in executive education programs and a consultant on design thinking and innovation capabilities, implementing management innovation, and drivers of sustainable innovative culture, as well as experiential learning in design thinking for creative problem solving and the development of innovation capabilities in top leaders and strategic thinking capabilities in middle managers. He has provided consulting to more than 50 national and international corporations and serves as innovation director in the board of several companies.
He has published in the areas of innovation and design thinking, strategy making, organizational renewal and top-management innovation systems.
Prof. Vilà’s current research focuses on how to improve innovation competencies through strategic thinking, design innovation, and the role of top-management leadership in reinventing and transforming a business, as well as how to nurture a sustainable culture of innovation.
Xavier Camps | IESE Business SchoolXavier Camps
Executive Master in Business Innovation, Deusto Business School
Executive MBA, EADA and University of Stellenbosch Business Schools
Xavier Camps collaborates with IESE Business School in a number of different programs on topics related to Design Thinking and innovation.
He is the founder of Innoservice Consulting and he has served as a consultant on innovation for companies in various sectors. Graduated in Business Administration from the University of Barcelona, and holds an MBA (EADA), an Executive Master in Business Innovation (Deusto Business School) and also an Intra/Entrepreneurship, High-Tech Spin-offs and an innovation program at the Cambridge Judge Business School.
He is the co-author of the book “How to Become an Innovative Company”  and has published various articles in magazines focusing on Design Thinking and innovation.  The most recent on DT is “Discover: Need Identification and Opportunity Generation”, at IESE Insight (exp. June 2018). He is also the author of a blog on Innovation and collaborates on other blogs of reference for innovation, such as Sintetia and Global Thinking.
Philippe Delespesse
CEO and Founder Binnakle Innovation Games and co-organizer of Gamification Day
Degree in Management and MBA from the Solvay Business School (Belgium)

Philippe Delespesse has more than 11 years experience in marketing and sales departments at Unilever and Henkel, before being in charge, as Director, of the launch of Movendus.com, internet portal participated by relevant Spanish companies.
In 1992, co-founder of Inteligencia Creativa, consulting company helping companies to boost and systematize their creative thinking and innovation.
Since then he has facilitated workshops, trainings and innovation projects with more than 5.000 participants from more than 100 companies in different sectors and countries (Danone, Novartis, Repsol, Boeing, Pepsi, Henkel, Kellogg’s, L’Oreal, Orange, Repsol, Unilever, Yahoo, Allianz,…)
Co-founder of Binnakle Innovation Game in 2014, launching Binnakle The Expedition, the serious game that won the Gamification World Congress Award in 2015. In 2019 Binnakle launched a second Serious Game, Binnakle Mission 0, to help companies to identify and reframe challenges to open new ways to solve them.
Speaker in many International Meetings, Congresses and Corporate Events about Innovation, Creativity and Gamification.

Joan Jané
Professor of the Practice of Management of Production, Technology and Operations Management
Doctor of Industrial Engineering, Universitat Politècnica de Catalunya
MBA, ESADE, Universitat Ramon Llull
Degree in Industrial Engineering, Universitat Politècnica de Catalunya
Joan holds a Ph.D. in Industrial Engineering from the Universitat Politècnica de Catalunya (UPC) and a MBA from ESADE Business School. He also developed a PDG at IESE and a Program in Innovation Leadership by the Stanford Graduate School of Business. In addition he is an Industrial Engineer from the UPC and has been adjunct professor in Supply Chain Management at the Master Degree in Logistics by the UPC.
He joined IESE in 2012 as part time lecturer in Production, Technology and Operations Management at IESE Business School teaching in Executive Education programs.
Joan started his professional career at HP as a Manufacturing Engineer and since then he held different management positions in Manufacturing, Procurement, Planning, Supply Chain and Logistics at EMEA level for the printing and computing business units along his 28 years of experience at HP.
His areas of expertise are the management, optimization and innovation of global supply chain operations, with a particular emphasis on the reengineering of logistics networks, outsourcing and strategic alliances in supply chain, manufacturing and logistics. He is also specialist in Industry 4.0, new production technologies such as 3D Printing, design of customer centric operations and strategic project management under complexity.
He has published and co-authored several articles and books in the area of logistics contracts and has participated in conferences and international forums about production, logistics and supply chain management. He was awarded by the Spanish Logistics Association with the a prize in Logistics Research and in addition he was granted a patent in the US
Elisabeth de Morentin | IESE Business SchoolElisabeth de Morentin
Professor, Istituto Europeo di Design (IED)
Global Services Concept lead at Roche. Professor Design Manager
Master’s in Design Thinking-Integrative Thinking, Illinois Institute of Technology
Bachelor’s in Industrial Design from Llotja school.
Elisabeth de Morentin has been developing Design/Business offerings and teaching for more than 15th years; She holds a Master´s degree from Illinois Institute of technology with a degree in Design Methods, “Design Thinking – Integrative thinking”, focus on innovation planning strategy and lean innovation.
She works at Roche Diabetes Care as a Global Service Concept lead and she is a professor in the Master of Design Management at Istituto Europeo Di Design. Previously she worked as design strategist consultant at BBVA, and she was appointed innovation Manager at Zobele group, in Barcelona and Singapore.
She has lived work and teaching in New York City for over ten years, working and collaborating with design consultancies in multi-discipline areas for some of top 500 fortune as: Apple, Nike, Sears, Gap, Walt Disney World, P&G, Reckitt Benckiser, Novartis, SC Johnson, Unilever, Kholer, W Hotels.
“Design and business had always been in conflict, although a healthy synergy between them is the key to success. To know how to communicate in both languages, and understand Design and Business nature, will benefit people life style and the industry, a Design Thinking approach is the key to bridge the Gap”.
John Pourdehnad
Assistant Professor, Complex Systems Leadership, Thomas Jefferson University
Founder and Principal Consultant, Systems Wisdom, LLC
Former Associate Director, Ackoff Collaboratory for Advancement of the Systems Approach, University of Pennsylvania
John Pourdehnad is an educator/consultant in the field of strategic management and change, using systems thinking as a worldview and design thinking as a methodology to dissolve complex intractable problems.
As a scholar-practitioner, he has consulted with large and small for-profit and not-for-profit organizations across many industries, and with government agencies helping management and leadership teams develop strategic plans and transformational roadmaps.
He taught at the undergraduate and graduate level and executive education at The University of Pennsylvania. Currently, he is visiting professor at the Doctor of Philosophy (Ph.D.) in Complex Systems Leadership program at the Thomas Jefferson University, Philadelphia.
He has published dozens of papers in a variety of academic and trade journals, was a featured contributor to the BusinessWeek weblog, and is a member of several editorial boards, including the journal, Systems Research, and Behavioral Science (Wiley).
John Pourdehnad holds a BS in Mechanical and Production Engineering from Brunel University London, and Ph.D. in Social Systems Sciences from the Wharton School at the University of Pennsylvania. He is a Fulbright scholar and has presented keynote speaker lectures, mostly on systems thinking and design thinking, for many global educational, corporate, and government institutions.

Admission Process
The program has a three-step admission process:

  1. Participants must complete and submit the online application.
  2. The Executive Education Department will contact the participant by email to acknowledge receipt of the application. It will also provide information about the program dates, sending of prior study materials and the bank details needed to pay tuition.
  3. The participant pays tuition (payment must be made before the start of the course and before prior study materials are sent). This is an essential prerequisite for participating in the program.
  4. Two weeks before the start of the program, participants will receive an email with a username giving them access to IESE’s Virtual Campus, where initial study materials will be available.


The program fee is tax-exempt and includes academic materials and lunches. It does not include travel or accommodation expenses. The program requires preparatory coursework, which will be made available three weeks before the start date.

Payment is required in order to access this material. Check the cancellation policy below.

Spaces are limited and filled in strict order of registration.

Do you know about our corporate agreements and fees for multiple registrations? Feel free to ask us.

We have negotiated special fees for our participants in these hotels near to Barcelona campus: AC Victoria Suites (Marriot) 4*, Sansi Pedralbes 4*, Abba Garden 4*, Meliá Sarriá Barcelona 5*, Upper Diagonal 4*.

Arranging Payment
We accept payments by credit card, check or wire. For more payment information, please reference your invoice.

Cancellation Policy
Cancellations received within 20 days prior to the start of the program are subject to a cancellation fee equivalent to 25% of the program fee. IESE reserves the right to cancel this edition of the program or to change the dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or that participants are unable to attend for personal or professional reasons.


June 2021
(*Dates TBC)


IESE Business School
Focused Programs
Sonia Sainz
(+34) 93 253 4220
How to arrive




  • IESE offers you the opportunity of designing a personalized development plan. With the support of an academic adviser, you will ll select at least four focused programs that address your unique interests and learning objectives. Once completed, you will receive the IESE Executive Education Certificate and become elegible to join IESE’s Alumni Association.

    Contact an adviser – Learn more about our Focused Programs portfolio and the ones that best reflect your development needs.

     Request the Executive Education Certificate – If you have already completed four or more programs and meet the requirements, you can apply for your certificate here.

  • IESE’s Executive Education Certificate offers a series of key benefits:

     Professional guidance with an IESE adviser.

    5% discount on any future focused program.

     Possibility of becoming a member of the Alumni Association, which delivers a broad array of exclusive benefits, ranging from professional support services to access to more than 300 Alumni learning sessions per year. Delivered around the world, sessions are a chance to learn and build your network.

  • To receive the IESE Executive Education Certificate you must meet the following requirements:

    Complete at least four focused programs (in English or Spanish).

    Programs must be completed within three years.

    Programs should amount to a minimum of 13 days of learning. You can view the focused programs calendar here for a list of available programs.


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Need more information?

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