Discover the Power of Design Thinking

Adopt a fresh approach to problem solving and bolster your ability to tackle complex, human-centered business challenges by tapping into the power of design thinking.

Discover opportunities for organizational growth and elevate your team’s performance.


  • Novel solutions. Explore new approaches to problem solving that can be applied to a wide range of business challenges and contexts.
  • Shared methods. Gain principles, practices and techniques that enhance team performance and managerial competences.
  • Customer centricity. Learn how cross-functional teams can coalesce around customer needs to build a shared understanding around user-centered focus.
  • Better results at lower risk. Create and implement user-centered solutions with business impact, faster and more effectively.

The “Creative Problem Solving: Implementing Design Thinking” program’s content will be structured in the following way:

The first day lays a theoretical foundation of design thinking and how it differs from traditional problem solving approaches. On day 2, the spotlight is on ideation, offering proven tools to stimulate creativity and customer centric concepts, and their subsequent prototyping and testing. The final day focuses on strategic implementation and best practices to ensure participants can transfer their learning to their unique professional contexts.

  • The Basics of Design Thinking
    Learn how to establish strategic priorities and implement them through problem identification and prioritization.
  • Need Finding and Opportunity Generation
    Develop a deep customer understanding by detecting latent needs and reframing the original challenge.
  • Ideation
    Discover the various phases of ideation, including idea generation and selection.
  • Solution Validation
    Concept development and learning through experimentation and prototyping.
  • Design-Thinking Applications
    Apply key learnings to business model design, service redesign, and strategic problem resolution and implementation.
Is This Program Right for You?
The “Creative Problem Solving: Implementing Design Thinking” program is especially beneficial for managers responsible for business development, talent management, customer service and innovation initiatives.

The “Creative Problem Solving: Implementing Design Thinking” program The program combines a range of dynamic learning methodologies, including lectures, practical exercises, best practices, conferences and a design-thinking simulation.
If there is sufficient quorum, those with prior experience with this type of simulation have the option of taking part in a case-study discussion that addresses the challenges of implementing design thinking in a traditional business context.

In order to benefit fully from the course, reading the academic material that will be provided two weeks prior to the start date is essential.

The faculty of the “Creative Problem Solving: Implementing Design Thinking” program is made up of professionals who are involved not only in teaching but in research and the business world:

Joaquim Vilà | IESE Business SchoolJoaquim Vilà (academic director)
Professor of Strategic Management
PhD in Strategic Management, Wharton School, University of Pennsylvania
Master’s in Organization and Strategy, Wharton School, University of Pennsylvania
Industrial Engineer, Universitat Politècnica de Barcelona
Business Administration, Universitat Autònoma de Barcelona
Certified Design Thinking, IDEO and Experience Point
IAP-Harvard Business School on Design Thinking
He serves as an instructor in executive education programs and a consultant on design thinking and innovation capabilities, implementing management innovation, and drivers of sustainable innovative culture, as well as experiential learning in design thinking for creative problem solving and the development of innovation capabilities in top leaders and strategic thinking capabilities in middle managers. He has provided consulting to more than 50 national and international corporations and serves as innovation director in the board of several companies.
He has published in the areas of innovation and design thinking, strategy making, organizational renewal and top-management innovation systems.
His current research focuses on how to improve innovation competencies through strategic thinking, design innovation, and the role of top-management leadership in reinventing and transforming a business, as well as how to nurture a sustainable culture of innovation.
Christoph Zott | IESE Business SchoolChristoph Zott
Professor of Entrepreneurship
PhD, Commerce and Business Administration, University of British Columbia, Canada
Diplom-Wirtschaftsingenieur, Technische Universität Karlsruhe, Germany
DEA, Génie Industriel, Institut National Polytechnique de Grenoble, France
Prof. Zott teaches courses on entrepreneurship and private equity at MBA, EMBA and Executive Education levels. He also consults for growth ventures, as well as larger firms interested in entrepreneurial leadership.
His current research focuses on resource management in entrepreneurial firms, including areas such as the design of business models that combine the resources of entrepreneurial firms with those of suppliers, customers, and partners; the acquisition and mobilization of resources through entrepreneurs’ symbolic management and affective influence actions; and the deployment of resources through dynamic capabilities.
Prof. Zott has published on these topics in the Administrative Science Quarterly, the Journal of Business Venturing, Organization Science, and the Strategic Management Journal, as well as in other research outlets and books.
He is a member of the editorial boards of the Strategic Management Journal, and the Journal of Business Venturing, as well as an associate editor for the Strategic Entrepreneurship Journal. He also serves in the leadership Team of the Business Policy and Strategy Division of the Academy of Management.
Jaume Ribera | IESE Business SchoolJaume Ribera
Professor of Production, Technology and Operations Management
Service Design Expert
Doctor of Industrial Engineering, Universitat Politècnica de Catalunya
Doctor of Philosophy (Industrial and Systems Engineering), University of Florida
Prof. Ribera is the president of the European Operations Management Association and was formerly secretary of the U.S. Operations Management Association (1992-97).
 He serves on the editorial boards of the International Journal of Operations and Production Management and the Harvard Business Review China.
His current research interests lie in the areas of operations improvement management, health systems management and project management.
Jaume Ribera has been active in consultancy in supply chain management and project management and has extensive experience of working with private and public companies in different sectors (textile, pharmaceutical, automotive, electrical components, etc.). He has also participated as a consultant and project manager in health sector management projects in the EU, Central and Eastern Europe, and South America with private, public, European Union and World Bank financing.
Xavier Camps | IESE Business SchoolXavier Camps
Executive Master in Business Innovation, Deusto Business School
Executive MBA, EADA and University of Stellenbosch Business Schools
Xavier collaborates with IESE Business School in a number of different programs on topics related to Design Thinking and innovation.
He is the founder of Innoservice Consulting and he has served as a consultant on innovation for companies in various sectors. Graduated in Business Administration from the University of Barcelona, and holds an MBA (EADA), an Executive Master in Business Innovation (Deusto Business School) and also an Intra/Entrepreneurship, High-Tech Spin-offs and an innovation program at the Cambridge Judge Business School.
He is the co-author of the book “How to Become an Innovative Company”  and has published various articles in magazines focusing on Design Thinking and innovation.  The most recent on DT is “Discover: Need Identification and Opportunity Generation”, at IESE Insight (exp. June 2018). He is also the author of a blog on Innovation and collaborates on other blogs of reference for innovation, such as Sintetia and Global Thinking.
Elisabeth de Morentin | IESE Business SchoolElisabeth de Morentin
Professor, Istituto Europeo di Design (IED)
Global Services Concept lead at Roche. Professor Design Manager
Master’s in Design Thinking-Integrative Thinking, Illinois Institute of Technology
Bachelor’s in Industrial Design from Llotja school.
Elisabeth has been developing Design/Business offerings and teaching for more than 15th years; She holds a Master´s degree from Illinois Institute of technology with a degree in Design Methods, “Design Thinking – Integrative thinking”, focus on innovation planning strategy and lean innovation.
She works at Roche Diabetes Care as a Global Service Concept lead and she is a professor in the Master of Design Management at Istituto Europeo Di Design. Previously she worked as design strategist consultant at BBVA, and she was appointed innovation Manager at Zobele group, in Barcelona and Singapore.
She has lived work and teaching in New York City for over ten years, working and collaborating with design consultancies in multi-discipline areas for some of top 500 fortune as: Apple, Nike, Sears, Gap, Walt Disney World, P&G, Reckitt Benckiser, Novartis, SC Johnson, Unilever, Kholer, W Hotels.
“Design and business had always been in conflict, although a healthy synergy between them is the key to success. To know how to communicate in both languages, and understand Design and Business nature, will benefit people life style and the industry, a Design Thinking approach is the key to bridge the Gap”.

Admission Process
The program has a four-step admission process:

  1. Participants must complete and submit the online application.
  2. The Executive Education Department will contact the participant by email to acknowledge receipt of the application. It will also provide information about the program dates, sending of prior study materials and the bank details needed to pay tuition.
  3. The participant pays tuition (payment must be made before the start of the course and before prior study materials are sent). This is an essential prerequisite for participating in the program.
  4. Two weeks before the start of the program, participants will receive an email with a username giving them access to IESE’s Virtual Campus, where initial study materials will be available.


The program fee is tax-exempt and includes academic materials and lunches. It does not include travel or accommodation expenses.

The program requires preparatory coursework, which will be made available three weeks before the start date. Payment is required in order to access this material. Check the cancellation policy below.

Do you know about our corporate agreements and fees for multiple registrations? Feel free to ask us.

We have negotiated special fees for our participants in these hotels near to Barcelona campus: AC Victoria Suites (Marriot) 4*Sansi Pedralbes 4*Abba Garden 4*Meliá Sarriá Barcelona 5*Upper Diagonal 4*.

Arranging Payment
We accept payments by credit card, check or wire. For more payment information, please reference your invoice.

Cancellation Policy
Cancellations received within 20 days prior to the start of the program are subject to a cancellation fee equivalent to 25% of the program fee. IESE reserves the right to cancel this edition of the program or to change the dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or that participants are unable to attend for personal or professional reasons.


June 30 – July 3, 2020


IESE Barcelona
(+34) 93 253 4200
How to arrive




  • IESE offers you the opportunity of designing a personalized development plan. With the support of an academic adviser, you will ll select at least four focused programs that address your unique interests and learning objectives. Once completed, you will receive the IESE Executive Education Certificate and become elegible to join IESE’s Alumni Association.

    Contact an adviser – Learn more about our Focused Programs portfolio and the ones that best reflect your development needs.

     Request the Executive Education Certificate – If you have already completed four or more programs and meet the requirements, you can apply for your certificate here.

  • IESE’s Executive Education Certificate offers a series of key benefits:

     Professional guidance with an IESE adviser.

    5% discount on any future focused program.

     Possibility of becoming a member of the Alumni Association, which delivers a broad array of exclusive benefits, ranging from professional support services to access to more than 300 Alumni learning sessions per year. Delivered around the world, sessions are a chance to learn and build your network.

  • To receive the IESE Executive Education Certificate you must meet the following requirements:

    Complete at least four focused programs (in English or Spanish).

    Programs must be completed within three years.

    Programs should amount to a minimum of 13 days of learning. You can view the focused programs calendar here for a list of available programs.


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IESE Barcelona – – (+34) 93 253 42 00

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