The first block of sessions lays the foundations of design thinking and how it differs from traditional problem solving approaches.

In the second block, the spotlight is going deeper on proven tools to stimulate creativity and customer centricity. The final block focuses on dissolving a crisis, and implementing best practices to ensure participants can transfer their learnings to their unique context challenges.

• The Basics of Design Thinking
  Learn how to establish strategic priorities and implement them through problem identification and prioritization.
• Need Finding and Opportunity Generation
  Develop a deep customer understanding by detecting latent needs and reframing the original challenge.
• Ideation
  Discover the various phases of ideation and how to effectively lead a creativity workshop.
• Solution Validation
  Concept development and learning through experimentation and prototyping.
• Design-Thinking Applications
  Apply key learnings to dissolving a crisis, implementing a design-driven transformation strategy, service redesign, and strategic problem resolution.
  

This program comprises two online modules and a three-day face-to-face module on IESE’s campus in Barcelona. All modules deliver an engaging, high-impact learning experience by interweaving a strategic blend of academic methodologies, including the case method, hands-on activities and diverse academic materials.

Participants have the option of taking part in the full blended program or in one or both of the online modules. A discounted rate will be offered for applications to both online modules.

1. Participants must complete and submit the online application.
2. The Executive Education Department will contact the participant by email to acknowledge receipt of the application. It will also provide information about the program dates, sending of prior study materials and the bank details needed to pay tuition.
3. The participant pays tuition (payment must be made before the start of the course and before prior study materials are sent). This is an essential prerequisite for participating in the program.
4. Two weeks before the start of the program, participants will receive an email with a username giving them access to IESE’s Virtual Campus, where initial study materials will be available.

Fees

• Full Blended Program:
  General fee: € 5,250
  IESE members fee: € 4,725
  Executive Education Certificate fee: additional 5% discount on the general or membership fee.

• Individual Online Module:
  General fee: € 750
  IESE members fee: € 675
  Executive Education Certificate fee: additional 5% discount on the general or membership fee.

• Both Online Modules:
  General fee: € 1,100
  IESE members fee: € 990
  Executive Education Certificate fee: additional 5% discount on the general or membership fee.

The program fee is tax-exempt and includes academic materials and most meals during the on-campus module. Travel and accommodation expenses are not included. Discounts are available for corporate agreements and multiple registrations from the same company.

The program requires preparatory coursework, which will be made available two weeks before the start date. Payment is required in order to access this material.

Please consult our cancellation policy on the web. Places are limited and filled in strict order of registration.

Do you know about our corporate agreements and fees for multiple registrations? Feel free to ask us.

We have negotiated special fees for our participants in these hotels near to Barcelona campus: AC Victoria Suites (Marriot) 4*, Sansi Pedralbes 4*, Abba Garden 4*, Meliá Sarriá Barcelona 5*, Upper Diagonal 4*.

Arranging Payment
We accept payments by credit card, check or wire. For more payment information, please reference your invoice.

Cancellation Policy
Cancellations received within 20 days prior to the start of the program are subject to a cancellation fee equivalent to 25% of the program fee. IESE reserves the right to cancel this edition of the program or to change the dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or that participants are unable to attend for personal or professional reasons.