Business Model
Live Online | Fall 2021
(dates TBC)

Redesign your business

The Business Model Innovation Program will help you to design and implement a business model for a new venture, redesign the business model of an existing firm or business unit, and/or develop a business model innovation strategy for your firm.


    • Learn & apply state-of-the-art concepts to analyze and (re-)design innovative, sustainable and value-creating business models.
    • Receive practical, step-by-step guidance on how to introduce business model innovation in your organization.
    • Bring your own business model challenge into the program.
    • Benefit from individual guidance and peer advisory when designing your own business model innovation.
    • Build a global network with international participants, IESE experts and guest speakers.

Is this program for me?
This is an online program for CEOs, top-management team members and heads of innovation or strategy of startups, larger incumbent firms, social ventures and not-for-profits, who want to proactively learn about and apply business model innovation in their organizations. It is equally relevant for board members and investors who accompany their firms in such journeys.


Format: Part-time program.
Length: 3/4 months + Conference
Structure: 3 live online modules + 2 Business Model Challenges + BMI Conference
Language: English


Module 1: Mindset

  • Revolutionize your business model: Workshop to apply business model thinking & learn & apply visual brainstorming technique for BMI
  • Guest speaker (BMI visionary/entrepreneur)
  • Mindset & Cognition: Business model mindset, cognitive biases and traps, mindfulness

Business Model Challenge 

Module 2: Strategic Design and Evaluation of Business Model Innovation

  • Strategic design of innovative business models: design thinking, design drivers, strategic design
  • Business model evaluation: NICE model, value propositions
  • The process of designing a business model: Design process, finding the right problem to solve, prototyping business models
  • Guest speaker (designer)
  • Entrepreneurial startup techniques applied to BMI: Discovery-driven planning, lean startup

Business Model Challenge 

Module 3: Making Business Model Innovation Happen

  • Implementing business model innovation in new business model initiatives: Adopting an entrepreneurial mindset, entrepreneurial leadership to overcome barriers to implementation, risk management
  • Business planning as risk minimization: Developing a winning business case and effective pitching
  • Implementing business model innovation in established firm: Implementation challenges, overcoming barriers to implementation and creating fit
  • Guest speaker (CEO on BMI rejuvenation / implementation challenges)
  • BMI Strategy Workshop
    – Developing your BMI strategy

BMI Conference – 100 days after the end of the program

A highly action-driven program with a majority of synchronous live sessions given by internationally renowned experts on BMI strategy as well as invited practitioners.

Christoph Zott
Academic Director
Professor and Head of Entrepreneurship Department
PhD, University of British Columbia

The Business Model Innovation Program leverages a range of highly dynamic and interactive teaching methodologies and technology. These teaching methods have been strategically combined to foster a practical and collaborative learning environment. Some of them are:

  • workshops
  • action learning
  • personalized one-to-one support service
  • peer-to-peer advisory
  • case method
  • interactive lectures
  • networking
  • external guest speakers

Information coming soon. Please, check back later for more details.


Live online
2021 (dates TBC)


IESE Business School
Marc Sosna
(+34) 93 253 4200


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#1 in Custom Programs since 2015 by Financial Times | IESE Business School
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