• Apply Barcelona edition | Focused Program | IESE Business School

Artificial Intelligence for Business

Transform Your Business Through AI

If data is the driver of digital transformation, artificial intelligence for business is the key that unleashes its power. In this new data-driven world, global executives need a strong grasp of the capacity of AI to boost their individual and organizational performance, as well as knowledge of the opportunities, challenges and threats it represents. Discover how to master artificial intelligence for executives.

Benefits of Studying IESE’s Artificial Intelligence for Executives Program

#2 in Executive Education 2022 by Financial Times | IESE Business School
  • Gain a solid understanding of AI as a catalyst for innovation and source of competitive advantage.
  • Analyze real-life AI integrations to better appreciate their strategic benefits and challenges.
  • Discover opportunities to create value through AI implementations.
  • Acquire insights to facilitate the integration of AI solutions in your firm.
  • Enhance your firm’s ability to confront disruptive threats with artificial intelligence for business.

The Artificial Intelligence for Executives program provides participants with a broader understanding of the power of artificial intelligence for businesses, including its impact on business models, sources of competitive advantage and organizational structure.

Understanding artificial intelligence

  • What is AI and how does it work?
  • AI applications: benefits and limitations
  • Practical cross-industry AI implementations
  • Key economic and business implications of AI

Working With AI

  • Identifying AI opportunities and applications
  • Planning and implementing AI solutions
  • Developing a learning strategy to improve data and AI

Leading With AI

  • Developing organizational AI competencies
  • AI capabilities: when to build, buy or outsource
  • Ethical ramifications of AI
  • Designing data- and AI-driven organizations

Competing With AI

  • Commercializing AI-based products and services
  • Developing new AI- and data-driven business models
  • Leveraging data for advantage in the value chain
  • Protecting your business against disruption

Is This Program Right for You?
The Artificial Intelligence for Executives program is designed for business leaders and senior executives from a diversity of companies and sectors who seek a broader understanding of the potential impact of artificial intelligence on their work, organization and competitive landscape. The Artificial Intelligence for Business program explores AI from a managerial not technological viewpoint, so IT expertise is not required to attend.
The faculty of the “Artificial Intelligence for Executives” program is composed of professionals who are involved not only in teaching but also in research and in the artificial intelligence business world:

Sampsa SamilaSampsa Samila | IESE Business School (Academic Director)
Associate Professor of Strategic Management
PhD in Mathematics, Columbia University
Master’s in Mathematics and Economics, Helsinki University of Technology
Inés Alegre
Assistant Professor of Managerial Decision Sciences 
PhD in Management, IESE Business School
Master of Research in Management, IESE Business School
Degree in Industrial Engineering, Universitat Politècnica de Catalunya
Marta Elvira
Professor of Strategic Management and Managing People in Organizations 
Chair of Family-Owned Business
PhD in Organizational Behavior and Industrial Relations, University of California-Berkeley Haas School of Business
MSc in Organizational Behavior and Industrial Relations, University of California-Berkeley Haas School of Business
Javier ZamoraJavier Zamora | IESE Business School
Professor of the Practice of Management and Head of Informations Systems
PhD in Electrical Engineering, Columbia University
Master’s in Telecommunications Engineering, Universitat Politècnica de Catalunya


The Artificial Intelligence for Business program leverages a wide range of highly dynamic and interactive teaching methodologies, including group discussions, class lectures, exercises, the case study method and a computer simulation, all aimed to hone your skills as an agent of change. These teaching methods have been strategically combined to foster an optimal learning environment.

The on-site edition takes place on the school’s Barcelona campus.

To ensure participants get the most out of the program, they will be asked to prepare the academic materials provided two weeks before the program’s start date.

Admission Process & Fees
The admission process entails a three-step process:

  1. Complete and submit the online application.
  2. The Executive Education Department will email you to acknowledge receipt and provide further details on program dates, pre-program academic materials and bank details to submit payment.
  3. Proceed with the payment of the program’s fee. This is an essential requisite to access the pre-readings and participate in the program. Two weeks before the start date, participants will receive an email with a user name to access the IESE Virtual Campus and pre-readings.


  • General fee: € 5,350
  • Alumni fee: € 4,815
  • IESE Alumni Assn. members: € 4,548
  • Executive Education Certificate fee: An additional 5% discount on the general or IESE Alumni Association member fee.

The program fee is tax-exempt. Payment is required before the program begins and includes all academic materials and most meals. Please note that travel and accommodation expenses are not included.

Discounts are available for corporate agreements and multiple registrations from the same company. Space is limited and filled in strict order of reception so early registration is encouraged.

Participants in the on-campus Barcelona edition can benefit from special rates at the following hotels: AC Hotel by Marriott Victoria Suites 4*Sansi Pedralbes 4*, abba Garden Hotel 4*Meliá Barcelona Sarriá 5*Upper Diagonal 4*.

Payment Details
We accept payments by credit card or wire transfer.

Cancellation Policy
Cancellations received within 20 days before the program’s start date are subject to a fee equivalent to 25% of tuition. IESE reserves the right to cancel this edition or modify dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or if they are unable to attend for personal or professional reasons.


On Campus: Barcelona
May 23-26, 2023


Focused Programs
Anna Vera
| Director
(+34) 93 253 4395
How to arrive


  • Testimonial

    "At a time when AI snake oil is sold everywhere, an institution that truly connects the dots between technology, business and organizational structures is a treasure. No wonder IESE is the highest-ranked business school in the world. Last but not least, the program brought together an amazing group of participants who populated our discussions with insights, expertise and large doses of fun."


  • Testimonial

    "This program really exceeded my expectations. I now have a global overview of how AI works, and also a way to structure my thoughts on this. I discovered many areas where AI can be applied that I was not aware of. But most importantly, the program really changed my way of thinking and opened my mind to this new technology."


  • Testimonial

    "The program outlined the key factors behind successful AI integrations, as well as the core benefits of AI in driving business performance, especially its ability to predict the behaviors of people and processes. Interactions with high-caliber peers from a range of sectors underscored the need for us to adopt a new mindset as soon as possible."


  • Testimonial

    "I was already highly versed in big data and analytics but only viewed AI and machine learning from technical and scientific perspectives. The program's focus on the practical impact of "doing and using AI" was eye-opening. At the same time, I gained resources to better identify opportunities beyond the most commonly known AI case uses and had fun learning with inspiring peers, interactive lectures and engaging workshops."






  •  Companies with corporate agreements with IESE: discount of up to 20%.

    Discount on multiple applications, for individuals and teams: up to 25% for groups of four or more people.

    The more focused programs you take, the more benefits you will receive: you can get discounts from 5% up to 15%.

    Contact here the Focused Program team to find out conditions and more details.

  •  Special price for alumni: 10% discount.

     Special price for Members of the IESE Alumni Association: 15% discount. Recommend 2 participants and each one will also get 15% off.

    Loyalty card: IESE alumni or members who take more than 1 program annually will accumulate discounts of up to 30%.

    Contact here the Focused Program team to find out conditions and more details.

  • Entrepreneurs.

    Executive women.


    Contact here to find out more about the scholarships’ criteria and admission process.

  • If interested in obtaining Executive Education Certificate:

    Complete, at least, 4 Focused Programs, in English or Spanish, within three years. The 4 programs must total a minimum of 12 days of learning.

    In addition to earning the IESE Executive Education Certificate, you will enjoy a series of other exclusive benefits:

    Professional guidance with an IESE adviser.

    5% discount on any future Focused Program.

    Possibility of becoming a Member of the IESE Alumni Association, which delivers a broad array of exclusive benefits. Discover here how to make the most of the membership.


#1 in Executive Education 2015-2020 by Financial Times | IESE Business School

#2 in Executive Education 2022 by Financial Times | IESE Business School
#3 in Open Programs 2022 by Financial Times | IESE Business School

Need more information?

Come visit us and we will answer all of your questions.
Coffee is on us!

Focused Programs Barcelona | focused@iese.edu | (+34) 93 253 4395

Focused Programs Madrid | focused@iese.edu | (+34) 91 211 3132 / 3160

Focused Programs Munich | execed.muc@iese.edu | (+49) 89 242 0979 25

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