AI From a Leadership Perspective
Learn how artificial intelligence is transforming business from a strategic management perspective. Discover its power as a catalyst of innovation, growth and competitive advantage.
- Gain clarity on core AI applications and how they are transforming business
- Examine the central challenges and opportunities of AI integration
- Evaluate the impact of AI on business models and sources of competitive advantage
- Analyze how AI shapes your role as a senior decision maker
- Explore the implications of AI from ethical standpoints
An Overview of Artificial Intelligence
- Real-Life Examples in Global Industry
- Core AI Applications: Machine Learning, Natural-Language Processing and Robotics
- A Closer Look at Machine Learning and Framework for Understanding its Implications
The Implications of AI on Managers and Organizations
- Artificial Intelligence and Human Resources
- Artificial Intelligence and Marketing
The Interplay Between AI and Corporate Strategy
- Analysis of Competitive Landscapes
- Identifying Potential Sources of Competitive Advantage
- The Role of Data and Algorithms
Implementing AI: Technological and Organizational Perspectives
- Technological Considerations
- Organizational Challenges in AI Integrations
Ethical and Privacy Concerns
- Ethical Considerations in the use of AI
- Societal Impacts
The program explores AI solutions from a managerial perspective and does not require a technical background.
Sampsa Samila (Academic Director)
Assistant Professor of Strategic Management
PhD Mathematics, Graduate School of Arts and Sciences, Columbia University
Sampsa Samila received his PhD from Columbia University and his MSc from Helsinki University of Technology (now part of Aalto University). He has taught previously at Columbia Business School, Brock University, and the National University of Singapore.
His research focuses primarily on economic geography, innovation, entrepreneurship, and social capital. He has studied for instance how venture capital, labor laws, and government research funding affect regional economic growth. He is currently engaged in studies of performance persistence in venture capital, gender and ethnic integration, trust and networks, returns to sustained brokerage in networks, and co-authorship networks in science. His work has been published in journals such as American Sociological Review, Management Science, Research Policy, and Review of Economics and Statistics.
Assistant Professor of Information Systems and Analysis of Business Problems
PhD. Business Administration, Stevens Institute of Technology
M.S. Engineering and Technology Innovation Management, Carnegie Mellon University
B.Sc. Digital Systems, University of Piraeus
Prof. Kyriakou holds a Ph.D. in Business Administration from Stevens Institute of Technology, an M.S. in Technology Innovation Management from Carnegie Mellon University and a B.Sc. in Digital Systems from the University of Piraeus, Greece.
His research interests include collective and artificial intelligence, open innovation, computer-supported cooperative work, and crowdfunding. The overarching goal of his research is to elucidate how organizations can create value outside formal boundaries and processes. His research has focused on how people in open innovation communities can be better coordinated, and the reuse and evolution of knowledge. Some of his current research projects provide insights to companies such as Facebook, Kickstarter, Yelp, Twitch as well as blockchain startups and 3D printer manufacturers. His research has been supported by the National Science Foundation (NSF) and the Spanish government.
Most recently, his research received an award from the Institute for Operations Research and the Management Sciences (INFORMS) and a best dissertation award. He has also received an outstanding associate editor award from the Academy of Management (AoM). Part of his work has been published at MIS Quarterly and has been presented at the Academy of Management Annual Meeting, the International Conference on Information Systems (ICIS), the Open Hardware Summit and the World Maker Faire.
Associate Professor of Managing People in Organizations
PhD in Organizational Behavior, Maastricht University
MSc in Psychology, Radboud University Nijmegen, the Netherlan
Prof. Raes’ research and teaching expertise include top management teams, successful interactions between top and middle managers, self-management, leadership, and teamwork. Prior to joining IESE, Anneloes worked as an assistant professor at the University of St. Gallen in Switzerland, and she held visiting scholarships at UCLA’s Anderson School of Management, as well as Harvard University.
The academic work of Prof. Raes has been published in academic journals such as the Academy of Management Review, Small Group Research, and Human Relations, and was awarded with the “pioneering research award” from the Organizational Development and Change Division of the Academy of Management and Healthways.
Professor of Marketing
PhD in Management (Marketing), University of California, Los Angeles
Master in Business Administration, IESE, University of Navarra
Bachelor’s degree in Business Administration, Universidad Complutense de Madrid
His interests fall in the area of digital marketing, customer equity (or customer lifetime value), branding and salesforce management, among others. His research has been published in the Journal of Marketing Research, Journal of Marketing and Quantitative Marketing and Economics, among others. Prof. Villanueva is also the author of several books, managerial articles and more than 50 case studies and technical notes. Two of his cases are in the Harvard Business School Premier Case Collection.
He regularly teaches MBAs and executives at IESE, and has also taught at CEIBS (China), Nile University (Egypt), INALDE (Colombia), IPADE (Mexico), IAE (Argentina), IDE (Ecuador), PAD (Perú), IEE (Costa Rica) and IEEM (Uruguay).
He joined IESE in 1997 as an Instructor in the Marketing Department. Before doing his MBA he worked for Promodès (currently Carrefour) as a product manager in the private labels’ department. He has consulted for several companies such as Telefónica, Grupo Santander, Bankinter, Caprabo, Eroski, Antonio Puig, Mastercard, Nestle, Nabisco, Bosch/Siemens. He regularly serves as an expert witness in several litigation cases. He has also served as a board member of several firms, both for-profit and non-profit.
Professor of Marketing
PhD in Electrical Engineering, Columbia University
Senior Telecommunications Engineer, Universitat Politècnica de Catalunya
Prof. Zamora’s teaching spans across all IESE programs, from MBA to Custom, and is focused on the digital transformation of organizations through the knowledge and application of new digital technologies with special emphasis on the redesign of processes and the challenge for senior executives to develop a digital mindset. In custom training and consulting he has been involved in projects with leading organizations such as Abertis Autopistas, Airbus, Alior Bank, Banco do Brasil, BBVA, BMW, CaixaBank, Cecabank, Cepsa, Chemo Group, Correos, Danone, Emirates NBD, Gas Natural Fenosa, Generali, HP, IBM, Indra, Liberty Seguros, Mapfre, Microsoft, Novartis, Oracle, Orange, Play, Roche, Samsung, Santander, SAP, Serunion, Telefónica, Tieto, Toshiba, and Xerox.
Prof. Zamora is co-founder of Inqbarna, a company specialized in the development of Apps for smartphones and tablets. For eight years he was the General Manager of eNeo Labs, a company devoted to products and services for the Digital Home. His previous professional experience includes four years as Director of Product Development at Xbind in New York, a pioneering company in video transmission over data networks, and five years researching and implementing one of the first video-on-demand systems in the US at the Center for Telecommunications Research and the Image and Advanced Television Laboratory of Columbia University.
He served in the International Standard Organization (ISO) as editor of the MPEG-4 video standard. Javier Zamora is author of five publications in international journals and fifteen technical contributions to standard bodies. He is the author of two international patents on Digital Home architecture and services. From 2005 to 2009, he designed and taught the class “Topics in New Technologies and Business” in the international Master of Science in Information and Communication Technologies Dept. as a visiting professor at Universitat Politècnica de Catalunya.
- Participants must complete and submit the online application.
- The Executive Education Department will contact the participant by email to acknowledge receipt of the application. It will also provide information about the program dates, sending of prior study materials and the bank details needed to pay tuition.
- The participant pays tuition (payment must be made before the start of the course and before prior study materials are sent). This is an essential prerequisite for participating in the program.
- Three weeks before the start of the program, participants will receive an email with a username giving them access to IESE’s Virtual Campus, where initial study materials will be available.
- General fee: € 3,990
- IESE members fee: € 3,591
- Executive education Certificate fee: additional 5% discount on the general or membership fee.
The program fee is tax-exempt and includes academic materials and lunches. It does not include travel or accommodation expenses.
The program requires preparatory coursework, which will be made available three weeks before the start date. Payment is required in order to access this material.
Do you know about our corporate agreements and fees for multiple registrations? Feel free to ask us.
We have negotiated special fees for our participants in these hotels near to Barcelona campus: AC Victoria Suites (Marriot) 4*, Sansi Pedralbes 4*, Abba Garden 4*, Meliá Sarriá Barcelona 5*, Upper Diagonal 4*.
We accept payments by credit card, check or wire. For more payment information, please reference your invoice.
Cancellations received within 20 days prior to the start of the program are subject to a cancellation fee equivalent to 25% of the program fee. IESE reserves the right to cancel this edition of the program or to change the dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or that participants are unable to attend for personal or professional reasons.