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Creating and Capturing Value Through Artificial Intelligence

Artificial intelligence has the power to transform global firms by offering new sources of advantage and innovative business models. At the same time, it unleashes disruption that will determine which players ultimately capture value. Discover its power as a catalyst of innovation, growth and competitive advantage.

Benefits

Artificial Intelligence | iStock
  • Gain a stronger grasp of AI to address and exploit its opportunities.
  • Evaluate the business impact of AI, including potential sources of competitive advantage.
  • Explore real-life examples of AI integrations to better understand their core challenges and strategic benefits.
  • Assess the implications of AI from an organizational standpoint.
  • Analyze how AI shapes your role as a senior decision maker, including its ethical ramifications.

Content
The “Artificial Intelligence for Executives” program provides participants with a broader understanding of the power of AI, including its impact on business models, sources of competitive advantage and organizational structure.

An overview of artificial intelligence

  • Real-life examples in global industry
  • Core ai applications: machine learning, natural-language processing and robotics
  • A closer look at machine learning and framework for understanding its implications

The implications of ai on managers and organizations

  • Artificial intelligence and human resources
  • Artificial intelligence and marketing

The interplay between ai and corporate strategy

  • Analysis of competitive landscapes
  • Identifying potential sources of competitive advantage
  • The role of data and algorithms

Implementing ai: technological and organizational perspectives

  • Technological considerations
  • Organizational challenges in ai integrations

Ethical and privacy concerns

  • Ethical considerations in the use of ai
  • Societal impacts

Is This Program Right for You?
The “Artificial Intelligence for Executives” program is designed for general managers, senior executives and senior decision makers who seek a deeper awareness of AI and how it can transform their businesses and how they need to elevate their organizational capabilities.

The program explores AI from a managerial perspective and does not require a technical background.

Faculty
The faculty of the “Artificial Intelligence for Executives” program is made up of professionals who are involved not only in teaching but in research and the business world:

Sampsa SamilaSampsa Samila | IESE Business School
Academic Director
Assistant Professor of Strategic Management
PhD Mathematics, Columbia University
MSc in Mathematics and Economics, Helsinki University of Technology
John AlmandozJohn Almandoz | IESE Business School
Associate Professor of Managing People in Organizations
PhD in Organizational Behavior, Harvard University
MA in Sociology, Harvard University
MBA, Southern Methodist University
BA in Economics, University of Dallas
Sebastien BrionSebastien Brion | IESE Business School
Professor of Managing People in Organizations
PhD and MS in Organizational Behavior, Haas School of Business, University of California, Berkeley
BS in Psychology, Tufts University
Josep ValorJosep Valor | IESE Business School
Professor of Information Systems
Doctor of Philosophy (Operations Research), Massachusetts Institute of Technology
Doctor of Sciences in Medical Engineering, Harvard/MIT Division of Health Sciences and Technology
Doctor of Industrial Engineering, Universitat Politècnica de Catalunya
Javier ZamoraJavier Zamora | IESE Business School
Head of Information Systems Department
Professor of the Practice of Management of Information Systems 

PhD in Electrical Engineering, Columbia University
MSc in Telecommunications Engineering, Universitat Politècnica de Catalunya

Online Edition Methodology
The program combines a wide range of highly dynamic and interactive teaching methodologies, including group discussions, class lectures, exercises, the case study method and a computer simulation to hone your skills as an agent of change.

This combination of different teaching methods has been designed to foster an optimal learning environment.

The online edition takes place throughout 5 weeks:

  • Kick-off session:
    • October 29 (Thu.)
  • Week 1:
    • November 2 (Mon.) | Session 1
    • November 4 (Wed.) | Session 2
  • Week 2:
    • November 9 (Mon.) | Session 1
    • November 11 (Wed.) | Session 2
  • Week 3:
    • November 16 (Mon.) | Session 1
    • November 18 (Wed.) | Session 2
  • Week 4:
    • November 23 (Mon.) | Session 1
    • November 25 (Wed.) | Session 2

Online Edition Admission Process & Fees
The online edition of the program has a three-step admission process:

  1. Participants must complete and submit the online application.
  2. The Executive Education Department will contact the participant by email to acknowledge receipt of the application. It will also provide information about the program dates, schedule and the bank details needed to pay tuition.
  3. The participant pays tuition (payment must be made before the start of the course). This is an essential prerequisite for participating in the program.


FEES

The program fee is tax-exempt.

Payment is required prior to the start date and academic materials are included in this fee.

Do you know about our corporate agreements and fees for multiple registrations? Feel free to ask us.

Spaces are limited and filled in strict order of registration.

Arranging Payment
We accept payments by credit card or wire. For more payment information, please reference your invoice.

Cancellation Policy
Cancellations received within 7 days prior to the start of the program are subject to a cancellation fee equivalent to 25% of the program fee. IESE reserves the right to cancel this edition of the program or to change the dates up to 7 days prior to its start.

On-Campus Edition Methodology
The program combines a wide range of highly dynamic and interactive teaching methodologies, including group discussions, class lectures, exercises, the case study method and a computer simulation, all aimed to hone your skills as an agent of change.

This combination of teaching methods has been strategically designed to foster an optimal learning environment.

The on-campus edition takes place on the school’s Barcelona campus.

To ensure participants get the most out of the program, they will be asked to read the academic materials provided two weeks before the program’s start date.

On-Campus Edition Admission Process & Fees
The on-campus edition of the program has a four-step admission process:

  1. Participants must complete and submit the online application.
  2. The Executive Education Department will contact the participant by email to acknowledge receipt of the application. It will also provide information about the program dates, sending of prior study materials and the bank details needed to pay tuition.
  3. The participant pays tuition (payment must be made before the start of the course and before prior study materials are sent). This is an essential prerequisite for participating in the program.
  4. Two weeks before the start of the program, participants will receive an email with a username giving them access to IESE’s Virtual Campus, where initial study materials will be available.

The program fee is tax-exempt and it includes academic materials and lunches. It does not include travel or accommodation expenses.

The program requires preparatory coursework, which will be made available two weeks before the start date. Payment is required in order to access this material.

Do you know about our corporate agreements and fees for multiple registrations? Feel free to ask us.

We have negotiated special fees for our participants in these hotels near to Barcelona campus: AC Victoria Suites (Marriot) 4*Sansi Pedralbes 4*Abba Garden 4*Meliá Sarriá Barcelona 5*Upper Diagonal 4*.

Spaces are limited and filled in strict order of registration.

Arranging Payment
We accept payments by credit card or wire. For more payment information, please reference your invoice.

Cancellation Policy
Cancellations received within 20 days prior to the start of the program are subject to a cancellation fee equivalent to 25% of the program fee. IESE reserves the right to cancel this edition of the program or to change the dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or that participants are unable to attend for personal or professional reasons.

UPCOMING EDITIONS

Live Online
Start date: October 29, 2020 | 5 weeks

On Campus: Barcelona
June 1-4, 2021

CONTACT US

Focused Programs
Anna Vera
(+34) 93 253 4395
Email

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EXECUTIVE EDUCATION CERTIFICATE

  • IESE offers you the opportunity of designing a personalized development plan. With the support of an academic adviser, you will ll select at least four focused programs that address your unique interests and learning objectives. Once completed, you will receive the IESE Executive Education Certificate and become elegible to join IESE’s Alumni Association.

    Contact an adviser – Learn more about our Focused Programs portfolio and the ones that best reflect your development needs.

     Request the Executive Education Certificate – If you have already completed four or more programs and meet the requirements, you can apply for your certificate here.

  • IESE’s Executive Education Certificate offers a series of key benefits:

     Professional guidance with an IESE adviser.

    5% discount on any future focused program.

     Possibility of becoming a member of the Alumni Association, which delivers a broad array of exclusive benefits, ranging from professional support services to access to more than 300 Alumni learning sessions per year. Delivered around the world, sessions are a chance to learn and build your network.

  • To receive the IESE Executive Education Certificate you must meet the following requirements:

    Complete at least four focused programs (in English or Spanish).

    Programs must be completed within three years.

    Programs should amount to a minimum of 13 days of learning. You can view the focused programs calendar here for a list of available programs.


RANKINGS

#1 in Executive Education since 2015 by Financial Times | IESE Business School

#1 in Custom Programs since 2015 by Financial Times | IESE Business School
#3 in Open Programs 2018 by Financial Times | IESE Business School

Need more information?

IESE Barcelona | enfocadosbcn@iese.edu | (+34) 93 253 4395

IESE Madrid | enfocadosmad@iese.edu | (+34) 91 211 3132 / 3160

IESE Munich | execed.muc@iese.edu | (+49) (89) 242 097 951