AI From a Leadership Perspective

Learn how artificial intelligence is transforming business from a strategic management perspective. Discover its power as a catalyst of innovation, growth and competitive advantage.


Artificial Intelligence | iStock
  • Gain clarity on core AI applications and how they are transforming business
  • Examine the central challenges and opportunities of AI integration
  • Evaluate the impact of AI on business models and sources of competitive advantage
  • Analyze how AI shapes your role as a senior decision maker
  • Explore the implications of AI from ethical standpoints

The “Artificial Intelligence for Executives” program will tackle the following topics:

An Overview of Artificial Intelligence

  • Real-Life Examples in Global Industry
  • Core AI Applications: Machine Learning, Natural-Language Processing and Robotics
  • A Closer Look at Machine Learning and Framework for Understanding its Implications

The Implications of AI on Managers and Organizations

  • Artificial Intelligence and Human Resources
  • Artificial Intelligence and Marketing

The Interplay Between AI and Corporate Strategy

  • Analysis of Competitive Landscapes
  • Identifying Potential Sources of Competitive Advantage
  • The Role of Data and Algorithms

Implementing AI: Technological and Organizational Perspectives

  • Technological Considerations
  • Organizational Challenges in AI Integrations

Ethical and Privacy Concerns

  • Ethical Considerations in the use of AI
  • Societal Impacts

Is This Program Right for You?
The “Artificial Intelligence for Executives” program is designed for general managers, senior executives and strategic decision makers who are considering applying AI in their operations or seek a broader understanding of the potential impact of AI on their work, organization and competitive landscape.

The program explores AI solutions from a managerial perspective and does not require a technical background.

The “Artificial Intelligence for Executives” program combines a series of interactive teaching methods including dynamic group discussions, class lectures and the case study method, which will serve as a guide to analyze real-life examples and applications of AI in global industry.
The faculty of the “Artificial Intelligence for Executives” program is made up of professionals who are involved not only in teaching but in research and the business world:

Sampsa Samila (Academic Director)
Assistant Professor of Strategic Management
PhD Mathematics, Graduate School of Arts and Sciences, Columbia University

Sampsa Samila received his PhD from Columbia University and his MSc from Helsinki University of Technology (now part of Aalto University). He has taught previously at Columbia Business School, Brock University, and the National University of Singapore.

His research focuses primarily on economic geography, innovation, entrepreneurship, and social capital. He has studied for instance how venture capital, labor laws, and government research funding affect regional economic growth. He is currently engaged in studies of performance persistence in venture capital, gender and ethnic integration, trust and networks, returns to sustained brokerage in networks, and co-authorship networks in science. His work has been published in journals such as American Sociological Review, Management Science, Research Policy, and Review of Economics and Statistics.

Harris Kyriakou
Assistant Professor of Information Systems and Analysis of Business Problems
PhD. Business Administration, Stevens Institute of Technology
M.S. Engineering and Technology Innovation Management, Carnegie Mellon University
B.Sc. Digital Systems, University of Piraeus

Prof. Kyriakou holds a Ph.D. in Business Administration from Stevens Institute of Technology, an M.S. in Technology Innovation Management from Carnegie Mellon University and a B.Sc. in Digital Systems from the University of Piraeus, Greece.

His research interests include collective and artificial intelligence, open innovation, computer-supported cooperative work, and crowdfunding. The overarching goal of his research is to elucidate how organizations can create value outside formal boundaries and processes. His research has focused on how people in open innovation communities can be better coordinated, and the reuse and evolution of knowledge. Some of his current research projects provide insights to companies such as Facebook, Kickstarter, Yelp, Twitch as well as blockchain startups and 3D printer manufacturers. His research has been supported by the National Science Foundation (NSF) and the Spanish government.

Most recently, his research received an award from the Institute for Operations Research and the Management Sciences (INFORMS) and a best dissertation award. He has also received an outstanding associate editor award from the Academy of Management (AoM). Part of his work has been published at MIS Quarterly and has been presented at the Academy of Management Annual Meeting, the International Conference on Information Systems (ICIS), the Open Hardware Summit and the World Maker Faire.

Anneloes Raes 
Associate Professor of Managing People in Organizations 
PhD in Organizational Behavior, Maastricht University
MSc in Psychology, Radboud University Nijmegen, the Netherlan

Prof. Raes’ research and teaching expertise include top management teams, successful interactions between top and middle managers, self-management, leadership, and teamwork. Prior to joining IESE, Anneloes worked as an assistant professor at the University of St. Gallen in Switzerland, and she held visiting scholarships at UCLA’s Anderson School of Management, as well as Harvard University.

The academic work of Prof. Raes has been published in academic journals such as the Academy of Management Review, Small Group Research, and Human Relations, and was awarded with the “pioneering research award” from the Organizational Development and Change Division of the Academy of Management and Healthways.

Julián VillanuevaJulián Villanueva | IESE Business School
Professor of Marketing 
PhD in Management (Marketing), University of California, Los Angeles
Master in Business Administration, IESE, University of Navarra
Bachelor’s degree in Business Administration, Universidad Complutense de Madrid

His interests fall in the area of digital marketing, customer equity (or customer lifetime value), branding and salesforce management, among others. His research has been published in the Journal of Marketing ResearchJournal of Marketing and Quantitative Marketing and Economics, among others. Prof. Villanueva is also the author of several books, managerial articles and more than 50 case studies and technical notes. Two of his cases are in the Harvard Business School Premier Case Collection.

He regularly teaches MBAs and executives at IESE, and has also taught at CEIBS (China), Nile University (Egypt), INALDE (Colombia), IPADE (Mexico), IAE (Argentina), IDE (Ecuador), PAD (Perú), IEE (Costa Rica) and IEEM (Uruguay).

He joined IESE in 1997 as an Instructor in the Marketing Department. Before doing his MBA he worked for Promodès (currently Carrefour) as a product manager in the private labels’ department. He has consulted for several companies such as Telefónica, Grupo Santander, Bankinter, Caprabo, Eroski, Antonio Puig, Mastercard, Nestle, Nabisco, Bosch/Siemens. He regularly serves as an expert witness in several litigation cases. He has also served as a board member of several firms, both for-profit and non-profit.

Javier Zamora | IESE Business SchoolJavier Zamora
Senior Lecturer of Information Systems 
PhD in Electrical Engineering, Columbia University
MSc in Telecommunications Engineering, Universitat Politècnica de Catalunya

Prof. Zamora is the academic director of the ICT & Digital Media Industry Meeting at IESE, as well as Mobile Thinking Days, a joint program with the Mobile World Capital Barcelona.

His current areas of interest are focused on Big Data, Artificial Intelligence and the Internet of Things and its impact on digital transformation.Prof. Zamora’s teaching spans across all IESE programs, from MBA to Custom, and is focused on the digital transformation of organizations through the knowledge and application of new digital technologies with special emphasis on the redesign of processes and the challenge for senior executives to develop a digital mindset. In custom training and consulting he has been involved in projects with leading organizations such as Abertis Autopistas, Airbus, Alior Bank, Banco do Brasil, BBVA, BMW, CaixaBank, Cecabank, Cepsa, Chemo Group, Correos, Danone, Emirates NBD, Gas Natural Fenosa, Generali, HP, IBM, Indra, Liberty Seguros, Mapfre, Microsoft, Novartis, Oracle, Orange, Play, Roche, Samsung, Santander, SAP, Serunion, Telefónica, Tieto, Toshiba, and Xerox.

Prof. Zamora is co-founder of Inqbarna, a company specialized in the development of Apps for smartphones and tablets. For eight years he was the General Manager of eNeo Labs, a company devoted to products and services for the Digital Home. His previous professional experience includes four years as Director of Product Development at Xbind in New York, a pioneering company in video transmission over data networks, and five years researching and implementing one of the first video-on-demand systems in the US at the Center for Telecommunications Research and the Image and Advanced Television Laboratory of Columbia University.

He served in the International Standard Organization (ISO) as editor of the MPEG-4 video standard. Javier Zamora is author of five publications in international journals and fifteen technical contributions to standard bodies. He is the author of two international patents on Digital Home architecture and services. From 2005 to 2009, he designed and taught the class “Topics in New Technologies and Business” in the international Master of Science in Information and Communication Technologies Dept. as a visiting professor at Universitat Politècnica de Catalunya.

Admission Process
The program has a four-step admission process:

  1. Participants must complete and submit the online application.
  2. The Executive Education Department will contact the participant by email to acknowledge receipt of the application. It will also provide information about the program dates, sending of prior study materials and the bank details needed to pay tuition.
  3. The participant pays tuition (payment must be made before the start of the course and before prior study materials are sent). This is an essential prerequisite for participating in the program.
  4. Three weeks before the start of the program, participants will receive an email with a username giving them access to IESE’s Virtual Campus, where initial study materials will be available.


The program fee is tax-exempt and includes academic materials and lunches. It does not include travel or accommodation expenses.

The program requires preparatory coursework, which will be made available three weeks before the start date. Payment is required in order to access this material.

Do you know about our corporate agreements and fees for multiple registrations? Feel free to ask us.

We have negotiated special fees for our participants in these hotels near to Barcelona campus: AC Victoria Suites (Marriot) 4*Sansi Pedralbes 4*Abba Garden 4*Meliá Sarriá Barcelona 5*Upper Diagonal 4*.

Arranging Payment
We accept payments by credit card, check or wire. For more payment information, please reference your invoice.

Cancellation Policy
Cancellations received within 20 days prior to the start of the program are subject to a cancellation fee equivalent to 25% of the program fee. IESE reserves the right to cancel this edition of the program or to change the dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or that participants are unable to attend for personal or professional reasons.



March 20-22, 2019


IESE Barcelona
(+34) 93 253 4200
How to arrive


Go to Focused Programs Calendar


  • IESE offers you the opportunity of designing a personalized development plan. With the support of an academic adviser, you will ll select at least four focused programs that address your unique interests and learning objectives. Once completed, you will receive the IESE Executive Education Certificate and become elegible to join IESE’s Alumni Association.

    Contact an adviser – Learn more about our Focused Programs portfolio and the ones that best reflect your development needs.

     Request the Executive Education Certificate – If you have already completed four or more programs and meet the requirements, you can apply for your certificate here.

  • IESE’s Executive Education Certificate offers a series of key benefits:

     Professional guidance with an IESE adviser.

    5% discount on any future focused program.

     Possibility of becoming a member of the Alumni Association, which delivers a broad array of exclusive benefits, ranging from professional support services to access to more than 300 Alumni learning sessions per year. Delivered around the world, sessions are a chance to learn and build your network.

  • To receive the IESE Executive Education Certificate you must meet the following requirements:

    Complete at least four focused programs (in English or Spanish).

    Programs must be completed within three years.

    Programs should amount to a minimum of 13 days of learning. You can view the focused programs calendar here for a list of available programs.


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