Understanding AI

• What Is AI and How Does It Work?
• Strengths and Weaknesses of AI
• AI Possibilities and Limitations
• Real-Life Examples in Global Industries

Working With AI

• Identifying AI Opportunities and Applications
• Planning and Implementing AI Applications
• Process Adaptations to Integrate AI

Leading With AI

• The 3C Framework: Competition, Capabilities and Constraints
• Business Models, Competitive Advantage and Value Capture
• Identifying Essential Human, Organizational, and Technological Capabilities
• Ethical and Responsible AI

The program explores AI from a managerial perspective and does not require a technical background.

Academic material and pre-readings will be sent two weeks before the start date to lay a theoretical foundation as well as maximize classroom time.

Sampsa Samila (Academic Director)
Assistant Professor of Strategic Management
PhD Mathematics, Columbia University
MSc in Mathematics and Economics, Helsinki University of Technology

Prof. Samila’s research focuses primarily on artificial intelligence, innovation, entrepreneurship, and strategy. His most recent working paper tracks the dramatic increase in the demand for AI skills in the labor market and he is currently engaged in studying the causes and consequences of AI adoption in firms.

His work has been published in highly-respected journals such as American Sociological Review, Management Science, Research Policy, and Review of Economics and Statistics. His work has been discussed in Institutional Investor, Slate, Huffington Post, The Atlantic, Harvard Business Review, among others.

Previously, he has taught at Columbia Business School, Brock University, and the National University of Singapore.

John Almandoz
Associate Professor of Managing People in Organizations
PhD in Organizational Behavior, Harvard University
MA in Sociology, Harvard University
MBA, Southern Methodist University
BA in Economics, University of Dallas

Sebastien Brion
Associate Professor of Managing People in Organizations
PhD and MS in Organizational Behavior, Haas School of Business, University of California, Berkeley
BS in Psychology, Tufts University

Josep Valor
Professor of Information Systems
Doctor of Philosophy (Operations Research), Massachusetts Institute of Technology
Doctor of Sciences in Medical Engineering, Harvard/MIT Division of Health Sciences and Technology
Doctor of Industrial Engineering, Universitat Politècnica de Catalunya

Josep Valor teaches extensively at the senior executive level on Management Information Systems, Media Management, Management of Technology, and Strategy.In in-company training he has been involved in projects with leading organizations like the Telefonica, Ericsson, Vodafone, The World Bank, Santander, BBVA, Oracle, Sony, Technicolor, Abbott, ING, BASF, KPMG, Henkel and 3i.

His research has been published in the International Journal of Electronic Commerce, Knowledge and Process Management and he has published books on the information-telecommunications hyper-industry and Information Systems management. His current research interests focus on the impact of ITCs on competitiveness and industry structure, with emphasis on telecommunications and media.

Prof. Valor served as the conference co-chair of the 2002 International Conference on Information Systems (ICIS) in Barcelona. He also led the Spanish Prime Minister’s Task Force to devise a national strategy to promote information technology and help bring about the information society.

Javier Zamora
Senior Lecturer of Information Systems 
PhD in Electrical Engineering, Columbia University
MSc in Telecommunications Engineering, Universitat Politècnica de Catalunya

1. Participants must complete and submit the online application.
2. The Executive Education Department will contact the participant by email to acknowledge receipt of the application. It will also provide information about the program dates, sending of prior study materials and the bank details needed to pay tuition.
3. The participant pays tuition (payment must be made before the start of the course and before prior study materials are sent). This is an essential prerequisite for participating in the program.
4. Two weeks before the start of the program, participants will receive an email with a username giving them access to IESE’s Virtual Campus, where initial study materials will be available.

• General fee: € 4,775
• IESE members fee: € 4,298
• Executive Education Certificate fee: additional 5% discount on the general or membership fee.

The program fee is tax-exempt and includes academic materials and lunches. It does not include travel or accommodation expenses.

The program requires preparatory coursework, which will be made available three weeks before the start date. Payment is required in order to access this material.

Do you know about our corporate agreements and fees for multiple registrations? Feel free to ask us.

We have negotiated special fees for our participants in these hotels near to IESE’s Barcelona campus: AC Victoria Suites (Marriot) 4*, Sansi Pedralbes 4*, Abba Garden 4*, Meliá Sarriá Barcelona 5*, Upper Diagonal 4*.

Arranging Payment
We accept payments by credit card, check or wire. For more payment information, please reference your invoice.

Cancellation Policy
Cancellations received within 20 days prior to the start of the program are subject to a cancellation fee equivalent to 25% of the program fee. IESE reserves the right to cancel this edition of the program or to change the dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or that participants are unable to attend for personal or professional reasons.