Artificial Intelligence
for Executives
On Campus: Barcelona | June 1-4, 2021
Live Online | Start date: October 2021 | 5 weeks
(dates TBC)
Artificial Intelligence
for Executives
On Campus: Barcelona | June 1-4, 2021
Live Online | Start date: October 2021 | 5 weeks
(dates TBC)
  • Download brochure | IESE Business School

Transform Your Business Through AI

If data is the driver of digital transformation, artificial intelligence is the key that unleashes its power. In this new data-driven world, global executives need a strong grasp of the capacity of AI to boost their individual and organizational performance, as well as knowledge of the opportunities, challenges and threats it represents.

Benefits

Artificial Intelligence | iStock
  • Gain a solid understanding of AI as a catalyst for innovation and source of competitive advantage.
  • Analyze real-life AI integrations to better appreciate their strategic benefits and challenges.
  • Discover opportunities to create value through AI implementations.
  • Acquire insights to facilitate the integration of AI solutions in your firm.
  • Enhance your firm’s ability to confront disruptive threats.

Content
The “Artificial Intelligence for Executives” program provides participants with a broader understanding of the power of AI, including its impact on business models, sources of competitive advantage and organizational structure.

Understanding AI

  • What is AI and how does it work?
  • AI applications: benefits and limitations
  • Practical cross-industry AI implementations
  • Key economic and business implications of AI

Working With AI

  • Identifying AI opportunities and applications
  • Planning and implementing AI solutions
  • Developing a learning strategy to improve data and AI

Leading With AI

  • Developing organizational AI competencies
  • AI capabilities: when to build, buy or outsource
  • Ethical ramifications of AI
  • Designing data- and AI-driven organizations

Competing With AI

  • Commercializing AI-based products and services
  • Developing new AI- and data-driven business models
  • Leveraging data for advantage in the value chain
  • Protecting your business against disruption

Is This Program Right for You?
The “Artificial Intelligence for Executives” program is designed for business leaders and senior executives from a diversity of companies and sectors who seek a broader understanding of the potential impact of AI on their work, organization and competitive landscape. The program explores AI from a managerial – not technological – viewpoint, so IT expertise is not required to attend.
Faculty
The faculty of the “Artificial Intelligence for Executives” program is made up of professionals who are involved not only in teaching but in research and the business world:

Sampsa SamilaSampsa Samila | IESE Business School
Academic Director
Assistant Professor of Strategic Management
PhD Mathematics, Columbia University
MSc in Mathematics and Economics, Helsinki University of Technology
Javier ZamoraJavier Zamora | IESE Business School
Head of Information Systems Department
Professor of the Practice of Management of Information Systems 

PhD in Electrical Engineering, Columbia University
MSc in Telecommunications Engineering, Universitat Politècnica de Catalunya

On-Campus Edition Methodology

The program leverages a wide range of highly dynamic and interactive teaching methodologies, including group discussions, class lectures, exercises, the case study method and a computer simulation, all aimed to hone your skills as an agent of change. These teaching methods have been strategically combined to foster an optimal learning environment.

The on-site edition takes place on the school’s Barcelona campus.

To ensure participants get the most out of the program, they will be asked to prepare the academic materials provided two weeks before the program’s start date.

On-Campus Edition Admission Process & Fees
The admission process entails a four-step process:

  1. Participants complete and submit the online application.
  2. The Executive Education Department emails the participant to acknowledge receipt and provide further details on program dates, pre-program academic materials and bank details to submit payment..
  3. The participant pays the program fee. This is an essential requisite to access the pre-readings and participate in the program.
  4. Two weeks before the start date, participants receive an email with a user name to access the IESE Virtual Campus and pre-readings.
  • General fee: € 4,775
  • Alumni fee: € 4,298
  • IESE Alumni Assn. members: € 4,059
  • Executive education Certificate fee: An additional 5% discount on the general or IESE Alumni Association member fee.

The program fee is tax-exempt. Payment is required before the program begins and includes all academic materials and most meals. Please note that travel and accommodation expenses are not included.

Discounts are available for corporate agreements and multiple registrations from the same company. Space is limited and filled in strict order of reception so early registration is encouraged.

Participants in the on-campus Barcelona edition can benefit from special rates at the following hotels: AC Victoria Suites (Marriot) 4*Sansi Pedralbes 4*Abba Garden 4*Meliá Sarriá Barcelona 5*Upper Diagonal 4*.

Payment Details
We accept payments by credit card, check or wire.

Cancellation Policy
Cancellations received within 20 days before the program launch are subject to a fee equivalent to 25% of tuition. IESE reserves the right to cancel this edition or modify dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or if they are unable to attend for personal or professional reasons.

Live Online Edition Methodology

The program leverages a range of highly dynamic teaching methodologies, including group discussions, class lectures, exercises and the case method, all aimed at honing your skills as an agent of change.

These teaching methods have been strategically combined to foster an optimal learning environment.

The live online edition is 5 weeks (dates TBC) in duration:

  • Kick-off session:
    • October 2021 (dates TBC)

Live Online Edition Admission Process & Fees
The live online edition has a three-step admission process:

  1. Participants complete and submit the online application.
  2. The Executive Education Department emails the participant to acknowledge receipt and provides further details on the program dates, schedule and bank details to submit payment.
  3. The participant pays the program fee. This is an essential requisite to access the pre-readings and participate in the program.


FEES

  • General fee: € 2,500 (*)
  • Alumni fee: € 2,250
  • IESE Alumni Assn. members: € 2,125
  • Executive education Certificate fee: An additional 5% discount on the general or IESE Alumni Association member fee.

(*Pending update for AY 21-22 live online edition).

The program fee is tax-exempt and includes academic materials. Payment is required before the program begins.

Discounts are available for corporate agreements and multiple registrations from the same company. Space is limited and filled in strict order of receipt so early registration is encouraged.

Payment Details
We accept payments by credit card or wire.

Cancellation Policy
Cancellations received within 7 days before the program launch are subject to a fee equivalent to 25% of tuition. IESE reserves the right to cancel this program edition or modify dates up to 7 days prior to its start.

UPCOMING EDITIONS

On Campus: Barcelona
June 1-4, 2021

Live Online
Start date: October 2021 | 5 weeks
(dates TBC)

CONTACT US

Focused Programs | Live Online
María Herrador
(+34) 91 211 3160
Email

Focused Programs | Barcelona
Anna Vera

(+34) 93 253 4395
Email
Hotels
How to arrive

WHAT PARTICIPANTS SAY

  • Testimonial

    "At a time when AI snake oil is sold everywhere, an institution that truly connects the dots between technology, business and organizational structures is a treasure. No wonder IESE is the highest-ranked business school in the world. Last but not least, the program brought together an amazing group of participants who populated our discussions with insights, expertise and large doses of fun."

    URKO SÁNCHEZ SANZ

    URKO SÁNCHEZ SANZ
    MACHINE LEARNING MANAGER, SAP ARTIFICIAL INTELLIGENCE
  • Testimonial

    "This program really exceeded my expectations. I now have a global overview of how AI works, and also a way to structure my thoughts on this. I discovered many areas where AI can be applied that I was not aware of. But most importantly, the program really changed my way of thinking and opened my mind to this new technology."

    CORAL DÍAZ MARTÍN

    CORAL DÍAZ MARTÍN
    SENIOR MANAGER OF INTERNATIONAL TAX, GLOBAL MOBILITY SERVICES, KPMG MUNICH
  • Testimonial

    "The program outlined the key factors behind successful AI integrations, as well as the core benefits of AI in driving business performance, especially its ability to predict the behaviors of people and processes. Interactions with high-caliber peers from a range of sectors underscored the need for us to adopt a new mindset as soon as possible."

    JOSÉ M. CIERVO

    JOSÉ M. CIERVO
    CEO OF ITHINKUPC, THE UPC IT CONSULTING SERVICES COMPANY
  • Testimonial

    "I was already highly versed in big data and analytics but only viewed AI and machine learning from technical and scientific perspectives. The program's focus on the practical impact of "doing and using AI" was eye-opening. At the same time, I gained resources to better identify opportunities beyond the most commonly known AI case uses and had fun learning with inspiring peers, interactive lectures and engaging workshops."

    JAN WEDEKIND

    JAN WEDEKIND
    HEAD OF CENTRAL INTELLIGENCE AND ANALYTICS, KING

RELATED PROGRAMS

 

DISCOUNTS, SCHOLARSHIPS & OTHERS

  •  Companies with corporate agreements with IESE: discount of up to 20%.

    Discount on multiple applications, for individuals and teams: up to 25% for groups of four or more people.

    The more focused programs you take, the more benefits you will receive: you can get discounts from 5 % up to 15 %.

    Contact here the Focused Program team to find out conditions and more details.

  •  Special price for alumni: 10% discount.

     Special price for Members of the IESE Alumni Association: 15% discount. Recommend 2 participants and each one will also get 15% off.

    Loyalty card: IESE alumni or members who take more than 1 program annually will accumulate discounts of up to 30%.

    Contact here the Focused Program team to find out conditions and more details.

  • Entrepreneurs.

    Executive women.

    ONGs.

    Contact here to find out more about the scholarships’ criteria and admission process.

  • There are two different ways of obtaining the Executive Education Certificate:

    Complete 4 Focused Programs: 3 face-to-face and 1 online, in English or Spanish, within three years. The 4 programs must total a minimum of 13 days of learning.

    Complete 5 online Focused Programs, in English or Spanish, within two years.

    In addition to earning the IESE Executive Education Certificate, you will enjoy a series of exclusive benefits: Professional guidance with an IESE adviser, 5% discount on any future Focused Programs, and the possibility of becoming a member of the Alumni Association.


RANKINGS

#1 in Executive Education since 2015 by Financial Times | IESE Business School

#1 in Custom Programs since 2015 by Financial Times | IESE Business School
#3 in Open Programs 2018 by Financial Times | IESE Business School

Need more information?

IESE Barcelona | enfocadosbcn@iese.edu | (+34) 93 253 4395

IESE Madrid | enfocadosmad@iese.edu | (+34) 91 211 3132 / 3160

IESE Munich | execed.muc@iese.edu | (+49) (89) 242 097 951