Artificial Intelligence for Business

The Artificial Intelligence for Executives program provides participants with a broader understanding of the power of artificial intelligence for businesses, including its impact on business models, sources of competitive advantage and organizational structure.

Understanding artificial intelligence

• What is AI and how does it work?
• AI applications: benefits and limitations
• Practical cross-industry AI implementations
• Key economic and business implications of AI

Working With AI

• Identifying AI opportunities and applications
• Planning and implementing AI solutions
• Developing a learning strategy to improve data and AI

Leading With AI

• Developing organizational AI competencies
• AI capabilities: when to build, buy or outsource
• Ethical ramifications of AI
• Designing data- and AI-driven organizations

Competing With AI

• Commercializing AI-based products and services
• Developing new AI- and data-driven business models
• Leveraging data for advantage in the value chain
• Protecting your business against disruption

The Artificial Intelligence for Executives program is designed for business leaders and senior executives from a diversity of companies and sectors who seek a broader understanding of the potential impact of artificial intelligence on their work, organization and competitive landscape. The Artificial Intelligence for Business program explores AI from a managerial not technological viewpoint, so IT expertise is not required to attend.

The faculty of the “Artificial Intelligence for Executives” program is composed of professionals who are involved not only in teaching but also in research and in the artificial intelligence business world:

The Artificial Intelligence for Business program leverages a wide range of highly dynamic and interactive teaching methodologies, including group discussions, class lectures, exercises, the case study method and a computer simulation, all aimed to hone your skills as an agent of change. These teaching methods have been strategically combined to foster an optimal learning environment.

The on-site edition takes place on the school’s Barcelona campus.

To ensure participants get the most out of the program, they will be asked to prepare the academic materials provided two weeks before the program’s start date.

The admission process entails a three-step process:

1. Complete and submit the online application.
2. The Executive Education Department will email you to acknowledge receipt and provide further details on program dates, pre-program academic materials and bank details to submit payment.
3. Proceed with the payment of the program’s fee. This is an essential requisite to access the pre-readings and participate in the program. Two weeks before the start date, participants will receive an email with a user name to access the IESE Virtual Campus and pre-readings.

Fees

• General fee: € 5,350
• Alumni fee: € 4,815
• IESE Alumni Assn. members: € 4,548
• Executive Education Certificate fee: An additional 5% discount on the general or IESE Alumni Association member fee.

The program fee is tax-exempt. Payment is required before the program begins and includes all academic materials and most meals. Please note that travel and accommodation expenses are not included.

Discounts are available for corporate agreements and multiple registrations from the same company. Space is limited and filled in strict order of reception so early registration is encouraged.

Participants in the on-campus Barcelona edition can benefit from special rates at the following hotels: AC Hotel by Marriott Victoria Suites 4*, Sansi Pedralbes 4*, abba Garden Hotel 4*, Meliá Barcelona Sarriá 5*, Upper Diagonal 4*.

Payment Details
We accept payments by credit card or wire transfer.

Cancellation Policy
Cancellations received within 20 days before the program’s start date are subject to a fee equivalent to 25% of tuition. IESE reserves the right to cancel this edition or modify dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or if they are unable to attend for personal or professional reasons.