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Discover the Power of Artificial Intelligence

Artificial intelligence (AI) applications is fast becoming a “general purpose technology” with repercussions in industries worldwide, leading to enhanced operational efficiencies, new sources of competitive advantage and innovative business models, which currently are unfathomable.

This paradigm shift calls for a new approach that merges global leadership with technological expertise.


Artificial Intelligence | iStock
  • Gain a managerial perspective of AI applications and their transformative impact on business operations.
  • Examine the core challenges and opportunities of AI integration.
  • Evaluate how AI impacts business models and sources of competitive advantage.
  • Analyze how AI shapes your role as a senior leader.
  • Explore the ethical implications of AI.
  • Better understand your organization’s digital transformation.
  • Design a 100-day corporate plan for immediate impact.

The content of “The Power of AI to Transforming Your Business” program comprises the following topics:

Individual preparation of academic materials and readings.

Module 1
Understanding AI:
The first online module provides a solid overview of the scope of artificial intelligence and illustrates its possibilities
in business.

Module 2
A Deep Dive on AI:
In this module, participants examine the role of algorithm design and data strategy, as well as participate in a simulation, panel discussion and workshop to expand their knowledge of applying AI in business. On the last day of the module, they acquire a foundation to formulate for their executive challenge.

Module 3
Making AI Happen:
The final module explores the implications of AI for the broader business, including its influence on core operations, organizational transformation, and disruptive impact in competition. Participants will take part in a workshop and commit to their 100-day plan.

Is This Program Right for You?
The “The Power of AI to Transforming Your Business” program is designed for CEOs, board members, general managers, top-level executives, chief innovation officers and strategic decision makers who seek a stronger grasp of the opportunities and challenges of AI integrations in their organization and competitive landscape. Framed from a managerial perspective, the program does not require a technical background.

Given its twofold strategy-implementation approach, the program is extremely relevant for cross-functional teams in charge of digital-transformation processes, as well as executives from technology-driven and service-oriented Mittelstand companies.

The faculty of the “The Power of AI to Transforming Your Business” program is made up of professionals who are involved not only in teaching but in research and the business world:

Sampsa SamilaSampsa Samila | IESE Business School (academic director)
Associate Professor of Strategic Management
PhD Mathematics, Columbia University
MSc in Mathematics and Economics, Helsinki University of Technology
Josep Valor | IESE Business School Josep Valor
Professor of Information Systems
Indra Chair of Digital Strategy
Doctor of Philosophy (Operations Research), Massachusetts Institute of Technology
Doctor of Sciences in Medical Engineering, Harvard/MIT Division of Health Sciences and Technology
Doctor of Industrial Engineering, Universitat Politècnica de Catalunya
Georg Fuchs
Head of Business Unit Big Data Analytics & Intelligence, Fraunhofer
Institute for Intelligent Analysis and Information Systems IAIS
PhD in Smart Visual Interfaces, University of Rostock
Senior Data Scientist at Fraunhofer IAIS, Visual Analytics
Javier Zamora | IESE Business SchoolJavier Zamora
Professor and Head of the Practice of Management of Information Systems

PhD in Electrical Engineering, Columbia University
MSc in Telecommunications Engineering, Universitat Politècnica de Catalunya

The program offers an engaging, high-impact learning experience via a strategic blend of dynamic teaching methods, including interactive online lectures, group discussions, hands-on activities and the case study method, used to illustrate and analyze real-life examples of successful AI integrations in global industry.

To maximize the learning impact, participants will be asked to read the academic materials provided two weeks before the program start.

Admission Process & Fees
The online edition of the program has a three-step admission process:

    1. Participants must complete and submit the online application.
    2. The Executive Education Department will contact the participant by email to acknowledge receipt of the application. It will also provide information about the program dates, sending of prior study materials and the bank details needed to pay tuition.
    3. The participant pays tuition (payment must be made before the start of the course and before prior study materials are sent). This is an essential prerequisite for participating in the program.
    4. Two weeks before the start of the program, participants will receive an email with a username giving them access to IESE’s Virtual Campus, where initial study materials will be available.
    • General fee: € 12,575
    • Company teams: € 30,000 (3 participants included)
    • IESE members fee: € 11,320
    • Executive education Certificate fee: additional 5% discount on the general or membership fee.

    The program fee is tax-exempt and includes academic materials and most meals during the on-campus module. Travel and accommodation expenses are not included. Discounts are available for corporate agreements and multiple registrations from the same company.

    The program requires preparatory coursework, which will be made available two weeks before the start date. Payment is required in order to access this material.

    Please consult our cancellation policy on the web. Places are limited and filled in strict order of registration. *Not included: accommodation, travel and tax on food and beverage.

    Do you know about our corporate agreements and fees for multiple registrations? Feel free to ask us.

    We have negotiated special fees for our participants in these hotels near to Barcelona campus: AC Victoria Suites (Marriot) 4*, Sansi Pedralbes 4*, Abba Garden 4*, Meliá Sarriá Barcelona 5*, Upper Diagonal 4*.

    Arranging Payment
    We accept payments by credit card or wire transfer. For more payment information, please reference your invoice.

    Cancellation Policy
    Cancellations received within 20 days prior to the start of the program are subject to a cancellation fee equivalent to 25% of the program fee. IESE reserves the right to cancel this edition of the program or to change the dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or that participants are unable to attend for personal or professional reasons.


Online Module (1)
Dates TBC

Module (2)
Munich | Dates TBC

Module (3)
Barcelona | Dates TBC


Executive Education
Focused Programs
Barbara Breiter
(+49) 89 242 0979 25

How to arrive (Munich campus)
Barcelona Hotels
How to arrive (Barcelona campus)





  • IESE offers you the opportunity of designing a personalized development plan. With the support of an academic adviser, you will ll select at least four focused programs that address your unique interests and learning objectives. Once completed, you will receive the IESE Executive Education Certificate and become elegible to join IESE’s Alumni Association.

    Contact an adviser – Learn more about our Focused Programs portfolio and the ones that best reflect your development needs.

     Request the Executive Education Certificate – If you have already completed four or more programs and meet the requirements, you can apply for your certificate here.

  • IESE’s Executive Education Certificate offers a series of key benefits:

     Professional guidance with an IESE adviser.

    5% discount on any future focused program.

     Possibility of becoming a member of the Alumni Association, which delivers a broad array of exclusive benefits, ranging from professional support services to access to more than 300 Alumni learning sessions per year. Delivered around the world, sessions are a chance to learn and build your network.

  • To receive the IESE Executive Education Certificate you must meet the following requirements:

    Complete at least four focused programs (in English or Spanish).

    Programs must be completed within three years.

    Programs should amount to a minimum of 13 days of learning. You can view the focused programs calendar here for a list of available programs.

Focused Programs Portfolio | IESE Business School


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