Explain, Present, Persuade, Inspire

Discover how to speak powerfully and communicate effectively in a variety of contexts, capture the attention of your audience and make your body language work to your advantage.

Benefits

Develop Your Communication Skills: It's How You Tell Them | IESE Business School
  • Design and deliver different types of speeches and presentations successfully, using proven rhetorical devices as a means of persuasion.
  • Learn how to structure ideas, sharpen your message and interact confidently with the audience.
  • Understand crucial non-verbal aspects of communication to increase authority, confidence and reduce nervousness.

Content
The “Communication Skills That Empower Your Leadership” program covers everything you’ll need to make a powerful, persuasive and impactful presentation. It outlines a step-by-step approach to brainstorming, writing, designing and delivering your talk. This approach is user-friendly and saves time. It contains real-life examples from scenarios that you will encounter on a day-today basis – presentations to clients, to executive committees, crisis situations, ceremonies etc.

This program is done in a fun and relaxed manner with the entire group sharing best practices that have worked for them, along with expert advice from the professors. Rather than talking about ephemeral and abstract notions of confidence and persuasion, we focus on practical and tangible things such as how to use your hands (above your waist but not above your shoulders), what order should you introduce your main points (the most important first and last, the weakest in the middle), when to introduce your organisation (only after you’ve shown your audience that you know who they are) etc.

Topics covered in the program:

1. How to structure interpersonal communication
Confidence mainly comes from being clear about why you are speaking and how you are helping your audience:

  • The difference between the structure of a presentation and the structure of a document.
  • The 5 steps to opening a presentation.
  • How to structure your main points.
  • How to conclude your presentation.
  • How to deal with questions and answers.

In this video you can see an excerpt from this part of the program.

2. How to look confident in front of your audience – voice, body language and eye contact
People will judge how confident and trustworthy you are based on the way you stand and move. Someone trying to look bigger than they are (by sticking their chest out too much), or smaller (by hunching their back and shoulders) show a lack of confidence because they are not occupying the space their body really needs. In these exercises we explore:

  • How to stand still.
  • How to have a powerful and clear voice.
  • Maintaining eye-contact with the audience.
  • How to move around as you speak to a group.
  • How to walk out on stage, say hello and immediately grab the attention of the audience.
  • The difference between gesturing when presenting and when in conversation.
  • When to move your hands and when to let them rest.
  • Gestures to avoid.

3. Managing nerves and rehearsing
Everyone gets nervous before making a presentation; in fact, if you’re not nervous, there is something wrong.
However, our nerves shouldn’t negatively impact on our performance. In this section, we look at different techniques to manage nerves before and during the presentation. We also look at effective techniques for rehearsing and explode some myths (e.g. don’t rehearse in front of a mirror!).

4. Designing PowerPoint
Most people design Powerpoint for the completely wrong reasons – instead of designing slides that help the audience understand their message, they make slides to help them remember what they (the presenter) wants to say! People have forgotten the difference between Powerpoint slides and reports – this is why they often email their Powerpoint deck to their audience after the talk. If we can understand your talk by reading your PowerPoint slides, then they are very badly designed slides! Your slides should make little or no sense outside of the context of the performed presentation. In this part of the program we talk about:

  • What text and how much text should go on a slide.
  • How to write text on slides (e.g. never use ALL CAPITALS as it is difficult to read).
  • How and when to use photos (e.g. use B&W images to talk about your competitors, colour to talk about your products).
  • When you shouldn’t use PowerPoint and alternatives such as using Whiteboards and flip-charts.

In this video you can see excerpt from this part of the program.

5. Dealing with angry people: speaking in situations of conflict and controversy

  • How to understand the other’s position and where is the common ground
  • What kind of arguments work in those circumstances
  • How to structure them in a speech
  • What kind of non-verbal language should be used.

6. Public speaking in emergencies and crises

  • What happens in the minds and hearts of people during a crisis or an accident
  • What is the right approach in terms of messaging and emotional connection
  • What are the questions you have to answer while facing an audience hit by a tragedy

Is This Program Right for You?
The “Communication Skills That Empower Your Leadership” program is designed for managers who aspire to become better communicators and develop a style that fosters commitment among team members and stake holders. Professionals who lead large teams, manage client relationships or hold customer-facing roles will find this program particularly beneficial.

Faculty
The faculty of the “Communication Skills That Empower Your Leadership”  program is made up of professionals who are involved not only in teaching but in research and the business world. This program’s team comprises:

Santiago de la Cierva | IESE Business SchoolYago de la Cierva
Academic director

Senior Lecturer of Managing People in Organizations
Doctor in Philosophy, Universidad de Navarra
Degree in Law, Universidad de Santiago de Compostela
Brian McCarthy
External Collaborator
Degree in Philosophy and English literature from University College Galway

On-Campus Edition Methodology

The program leverages a wide range of highly dynamic and interactive teaching methodologies, including group discussions, class lectures, exercises, the case study method and a computer simulation, all aimed to hone your skills as an agent of change. These teaching methods have been strategically combined to foster an optimal learning environment.

The on-site edition takes place on the school’s Madrid campus.

To ensure participants get the most out of the program, they will be asked to prepare the academic materials provided two weeks before the program’s start date.

On-Campus Edition Admission Process & Fees
The admission process entails a four-step process

  1. Participants complete and submit the online application.
  2. The Executive Education Department emails the participant to acknowledge receipt and provide further details on program dates, pre-program academic materials and bank details to submit payment.
  3. The participant pays the program fee. This is an essential requisite to access the pre-readings and participate in the program.
  4. Two weeks before the start date, participants receive an email with a user name to access the IESE Virtual Campus and pre-readings.


FEES

  • General fee: € 4,775
  • Alumni fee: € 4,298
  • IESE Alumni Assn. members: € 4,059
  • Executive education Certificate fee: An additional 5% discount on the general or IESE Alumni Association member fee.

The program fee is tax-exempt. Payment is required before the program begins and includes all academic materials and most meals. Please note that travel and accommodation expenses are not included.

Discounts are available for corporate agreements and multiple registrations from the same company. Space is limited and filled in strict order of reception so early registration is encouraged.

Participants in the on-campus Madrid edition can benefit from special rates at the following hotels: EXE Moncloa 4*EUROSTAR Zarzuela Park 4*AC Aravaca 4*Melia Princesa 5*Trip España 4*, NH Madrid Chamberí 3*.

Payment Details
We accept payments by credit card, check or wire.

Cancellation Policy
Cancellations received within 20 days before the program launch are subject to a fee equivalent to 25% of tuition. IESE reserves the right to cancel this edition or modify dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or if they are unable to attend for personal or professional reasons.

Live Online Edition Methodology

The program leverages a range of highly dynamic teaching methodologies, including group discussions, class lectures, exercises and the case method, all aimed at honing your skills as an agent of change.

These teaching methods have been strategically combined to foster an optimal learning environment.

The live online edition is 5 weeks (dates TBC) in duration:

  • Kick-off session:
    • November 2021
  • Week 1:
    •  | Session 1
    •  | Session 2
  • Week 2:
    •  | Session 1
    •  | Session 2
  • Week 3:
    •  | Session 1
    •  | Session 2
  • Week 4:
    •  | Session 1
    •  | Session 2

Live Online Edition Admission Process & Fees
The live online edition has a three-step admission process:

  1. Participants complete and submit the online application.
  2. The Executive Education Department emails the participant to acknowledge receipt and provides further details on the program dates, schedule and bank details to submit payment.
  3. The participant pays the program fee. This is an essential requisite to access the pre-readings and participate in the program.


FEES

  • General fee: € 2,500 (*)
  • Alumni fee: € 2,250
  • IESE Alumni Assn. members: € 2,125
  • Executive education Certificate fee: An additional 5% discount on the general or IESE Alumni Association member fee.

(*Pending update for AY 21-22 live online edition).

The program fee is tax-exempt and includes academic materials. Payment is required before the program begins.

Discounts are available for corporate agreements and multiple registrations from the same company. Space is limited and filled in strict order of receipt so early registration is encouraged.

Payment Details
We accept payments by credit card or wire.

Cancellation Policy
Cancellations received within 7 days before the program launch are subject to a fee equivalent to 25% of tuition. IESE reserves the right to cancel this program edition or modify dates up to 7 days prior to its start.

UPCOMING EDITIONS

On Campus: Madrid
June 14-16, 2021

Live Online
Start date: November 2021 | 5 weeks
(dates TBC)

CONTACT US

Focused Programs | Madrid
M. Jesús Biechy

(+34) 91 211 3050
Email
Hotels
How to arrive

Focused Programs | Live Online
Lieng-Say Chea
(+34) 93 253 6504
Email

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DISCOUNTS & SCHOLARSHIPS

  •  Companies with corporate agreements with IESE: discount of up to 20%.

    Discount on multiple applications, for individuals and teams: up to 25% for groups of four or more people.

    The more focused programs you take, the more benefits you will receive: you can get discounts from 5 % up to 25 %.

    Contact here the Focused Program team to find out conditions and more details.

  •  Special price for alumni: 10% discount.

     Special price for Members of the IESE Alumni Association: 15% discount. Recommend 2 participants and each one will also get 15% off.

    Loyalty card: IESE alumni or members who take more than 1 program annually will accumulate discounts of up to 30%.

    Contact here the Focused Program team to find out conditions and more details.

  • IESE Focused Programs offer scholarships for:

    Entrepreneurs.

    Executive women.

    ONGs.

    Contact here to find out more about the scholarships’ criteria and admission process.


EXECUTIVE EDUCATION CERTIFICATE

  • IESE offers you the opportunity of designing a personalized development plan. With the support of an academic adviser, you will ll select at least four focused programs that address your unique interests and learning objectives. Once completed, you will receive the IESE Executive Education Certificate and become elegible to join IESE’s Alumni Association.

    Contact an adviser – Learn more about our Focused Programs portfolio and the ones that best reflect your development needs.

     Request the Executive Education Certificate – If you have already completed four or more programs and meet the requirements, you can apply for your certificate here.

  • IESE’s Executive Education Certificate offers a series of key benefits:

     Professional guidance with an IESE adviser.

    5% discount on any future focused program.

     Possibility of becoming a member of the Alumni Association, which delivers a broad array of exclusive benefits, ranging from professional support services to access to more than 300 Alumni learning sessions per year. Delivered around the world, sessions are a chance to learn and build your network.

  • To receive the IESE Executive Education Certificate you must meet the following requirements:

    Complete at least four focused programs (in English or Spanish).

    Programs must be completed within three years.

    Programs should amount to a minimum of 13 days of learning. You can view the focused programs calendar here for a list of available programs.


RANKINGS

#1 in Executive Education since 2015 by Financial Times | IESE Business School

#1 in Custom Programs since 2015 by Financial Times | IESE Business School
#3 in Open Programs 2018 by Financial Times | IESE Business School

Need more information?

IESE Barcelona | enfocadosbcn@iese.edu | (+34) 93 253 4395

IESE Madrid | enfocadosmad@iese.edu | (+34) 91 211 3132 / 3160

IESE Munich | execed.muc@iese.edu | (+49) (89) 242 097 951