Explain, present, persuade, inspire

Discover how to speak powerfully and communicate effectively in a variety of contexts, capture the attention of your audience and make your body language work to your advantage.


  • Learn how to successfully structure, design and deliver different types of oral presentations.
  • Explore the role of emotional and rational intelligence as a means of persuasion.
  • Make a memorable and lasting impact on your audience through the power of storytelling.
  • Examine the impact of non-verbal aspects of communication: authority, energy, nervous and audience awareness.


The”Develop Your Communication Skills: It’s How You Tell Them!” program will tackle the following topics:

  • Personal Assessment
    Understand and develop your own communication style to become more effective and inspire those around you by assessing your own individual needs and objectives.
  • Content and Speaking Style
    Effective speeches take time and forethought. Learn how to open and close speeches successfully, plan content effectively and enhance your speaking style so that you project authority, energy and audience awareness.
  • Nonverbal Aspects of Communication
    Learn to control emotions such as nervousness and shyness in order to maximize personal self-confidence, gain credibility with the audience and achieve consistency between the verbal and nonverbal aspects of your message.
    Discover the importance of first impressions and how to create positive connection between speaker and audience. Develop self awareness and manage your own personal image by understanding gestures, expressions and appearance.
  • The Power of Storytelling
    Understand the power of storytelling, a valuable skill that will help you transmit your vision, project or brand to any audience. Learn to draw upon your own personal experiences to make a memorable and lasting impact on others.
  • The Link Between Communication and Leadership Style
    To become an effective leader, you have to become a great communicator. Communication styles are either inclined towards a detailed and argumentative approach or a persuasive and motivational one. Although most managers may find one or the other more natural, good speakers should be able to master both styles. The truth is that everyone should develop the skill of using the other style with some degree of effectiveness.
  • Four Speech Models
    You will analyze four case studies that focus on world leaders with different leadership and communication styles: the inspirer, the negotiator, the persuader and the winner of arguments. Identify the “best practices” of these successful communicators to strengthen your own unique communication style.

Practical Tasks
During the program, you will be filmed making various types of presentations and will receive valuable feedback from peers and faculty members. The presentation styles include:

  • The rational-based speech, used for interviews, informal meetings and business presentations
  • The special occasion speech, aimed at persuading or inspiring others in times of crisis or corporate restructuring
  • The visionary speech, designed to gain credibility and obtain buy-in for your Project or idea

Is This Program Right for You?
The”Develop Your Communication Skills: It’s How You Tell Them!” program is designed for managers who aspire to become better communicators and develop a style that fosters commitment among team members and stake holders. Professionals who lead large teams, manage client relationships or hold customer-facing roles will find this program particularly beneficial.

The”Develop Your Communication Skills: It’s How You Tell Them!” program merges highly dynamic and interactive teaching methods, including video recordings, individual feedback sessions, classroom discussions, lectures and practical exercises.
Participants are divided into small groups and grow as communicators in a positive and enriching learning environment.

The faculty of the “Develop Your Communication Skills” program is made up of professionals who are involved not only in teaching but in research and the business world. This program’s team comprises:

Santiago de la Cierva | IESE Business SchoolYago de la Cierva (academic director)
Lecturer of Managing People in Organizations
Doctor in Philosophy, Universidad de Navarra
Degree in Law, Universidad de Santiago de Compostela
After his graduation in Law, Yago de la Cierva has dedicated all his professional life to the four branches of communications: journalism (he founded and directed the international TV news agency ROME reports), corporate communication, university teaching and as a crisis consultant, with particular emphasis in educational institutions.
Connor Neil | IESE Business SchoolConor Neill
Lecturer of Managing People in Organizations
MBA, IESE,Universidad de Navarra
BSc Artificial Intelligence and Psychology, University of Nottingham
Conor Neill is the owner and manager of four businesses. Prior to starting his companies, Conor helped business leaders drive change in their organizations as the manager of Accenture’s Change Management division. Conor serves as the president of the Spanish chapter of Entrepreneurs Organization. He also maintains a very active blog called The Rhetorical Journey aimed at helping professionals become confident and effective speakers.
Maty Tchey | IESE Business SchoolMaty Tchey
External Collaborator
BSc in Political Sciences and Sociology, UNED
Degree in Rhetoric, Expression and Oratory Techniques, ESIC Business and Marketing School
Maty Tchey has over 28 years of experience as a professor in areas such as communication techniques, the art of rethoric, public relations and business protocol for both private and public sector institutions at a European level. She has been a judge for the National League of University Rethoric and Debate since 2005 and has developed a unique method of efficient communication in this field. She has also written several books and is a regular columnist in related journals.

Admission Process
The program has a four-step admission process:

  1. Participants must complete and submit the online application.
  2. The Executive Education Department will contact the participant by email to acknowledge receipt of the application. It will also provide information about the program dates, sending of prior study materials and the bank details needed to pay tuition.
  3. The participant pays tuition (payment must be made before the start of the course and before prior study materials are sent). This is an essential prerequisite for participating in the program.
  4. Three weeks before the start of the program, participants will receive an email with a username giving them access to IESE’s Virtual Campus, where initial study materials will be available.


The program fee is tax-exempt and includes academic materials and lunches. It does not include travel or accommodation expenses.

The program requires preparatory coursework, which will be made available three weeks before the start date. Payment is required in order to access this material. Check the cancellation policy below.

Do you know about our corporate agreements and fees for multiple registrations? Feel free to ask us.

We have negotiated special fees for our participants in these hotels near IESE’s Madrid campusEXE Moncloa 4*EUROSTAR Zarzuela Park 4*AC Aravaca 4*Melia Princesa 5*Trip España 4*.

Arranging Payment
We accept payments by credit card, check or wire. For more payment information, please reference your invoice.

Cancellation Policy
Cancellations received within 20 days prior to the start of the program are subject to a cancellation fee equivalent to 25% of the program fee. IESE reserves the right to cancel this edition of the program or to change the dates up to 20 days prior to its start. IESE is under no circumstances responsible for travel expenses incurred. Participants should consider travel cancellation coverage in the exceptional event that the program is cancelled or that participants are unable to attend for personal or professional reasons.


May 29-31, 2018


IESE Madrid
(+34) 91 211 3032 / 3132
How to arrive



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Go to Focused Programs Calendar


  • IESE offers you the opportunity of designing a personalized development plan. With the support of an academic adviser, you will ll select at least four focused programs that address your unique interests and learning objectives. Once completed, you will receive the IESE Executive Education Certificate and become elegible to join IESE’s Alumni Association.

    Contact an adviser – Learn more about our Focused Programs portfolio and the ones that best reflect your development needs.

     Request the Executive Education Certificate – If you have already completed four or more programs and meet the requirements, you can apply for your certificate here.

  • IESE’s Executive Education Certificate offers a series of key benefits:

     Professional guidance with an IESE adviser.

    5% discount on any future focused program.

     Possibility of becoming a member of the Alumni Association, which delivers a broad array of exclusive benefits, ranging from professional support services to access to more than 300 Alumni learning sessions per year. Delivered around the world, sessions are a chance to learn and build your network.

  • To receive the IESE Executive Education Certificate you must meet the following requirements:

    Complete at least four focused programs (in English or Spanish).

    Programs must be completed within three years.

    Programs should amount to a minimum of 13 days of learning. You can view the focused programs calendar here for a list of available programs.